Latam Iqi
- Establish and develop formal QA processes, ensuring that the team is using best practices accepted by the industry;- Supervise and assist the team in all aspects of quality assurance, including establishing metrics, applying the best quality service practices and developing new tools and processes to ensure that quality goals are met;- I give guidance to the marketing specialist on how to use Ads manager, Pixel and business tools.- Analysis of marketing graphics and data;- Act as the main point of contact for all aspects of QA in the versions, providing QA services and coordinating internal QA resources;- Direct communication with the QA team;- Develop and execute test cases, scripts, plans and procedures (manual and automated);- I recommend and advise the marketing expert on campaign optimization, pace and budget delivery, explanation of Facebook Ad Delivery and Auction System, audience insights, target audiences.