Magnus Bach Email & Phone Number

Dubai, Ae

Irvine, Ca, Us

Heading Business Development, Investor Relations, Market Intelligence, Product Marketing, Public Affairs & Communications at H2MOF

Heading Business Development, Investor Relations, Market Intelligence, Product Marketing, Public Affairs & Communications at Atoco

Aarhus, Dk

Heading the corporate marketing function (25-30 FTEs excl. global MarCom community), spanning three sub-departments (Product and Service Marketing, Digital Marketing, and Brand & Campaign Management. The function is focused on up-funnel awareness and lead generation as well as down-funnel commercial enablement (short and long-term), provided through insights driven ABM and deal-based marketing practices, and powered by a lean martech-stack, where actionable customer consumption data not only feed into sales through CRM visualization, but also informs and qualify marketing decisions, thereby enabling automation and personalization across the channel mix.

Aarhus, Dk

Regionally heading the MarCom & Intelligence team, spanning market intelligence, product launch management, tradeshows and events, internal and external communication, media relations and PR across the regions of Southern Europe; the Middle East; North Africa and Latin America. Key focus on emerging market making and tender positioning in auction environments.

Aarhus, Dk

Regionally heading the MarCom team, responsible for marketing planning, budgeting, trade shows; regional product launches), communications (internal/external) and market intelligence in Northern Europe (Scandinavia, UK and Poland).

Aarhus, Dk

Heading the customer value proposition work within Segment Management, responsible for developing and substantiating customer value propositions for distinct customer segments, based on customer needs profiling; gap-analysis and commercial prioritization.

Aarhus, Dk

Developed and for three consecutive years managed the Global Commercial Planning Process (GCPP) in Vestas. The process annually identify and set targets for 150+ priority customers and markets, and generates, finances and executes 7 strategic marketing plans, logged in CRM, aimed at delivering on the commercial conditions for success, required to deliver on FOI targets.

Aarhus, Dk

Group Finance (2008-09): Core team member of the SBU Superstructure Project, analysing the organizational baseline with the purpose of providing fact based recommendations as for a standardized Sales Business Unit setup.Vestas Americas (2008): Project managed the Scheduled Maintenance Quality project, aiming at turbine performance improvement based on improved scheduled service. As a result a full auditor organization with certified auditors was established. Defined and developed the Task Based Certification Program, now fully rolled out in ´the Vestas business academy.Vestas China (2007-08): Co-project managed the China offshore Strategy Project, assessing the market, customer, competitor and infrastructure landscape in the Chinese WTG offshore market. Established the primary intelligence platform on which to base strategic recommendations to Executive Office (later developed into Pan-Asian Intelligence database). Core team-member on break-through strategy project.

Middelfart, Dk

Chief Representative of the Emborg Foods China (part of Uhrenholt) representative office. Responsible for imports to China of meat bulk and dairy products and exports from China of frozen vegetables. New re-positioning strategy developed and effectively executed upon, leading to tripled size of customer portfolio; customer with more diversified import strategies/geographical span; and more commercial legs (dairy, frozen vegetables, retail)

København, Copenhagen, Dk

Danish Trade Council China (DTCC) is the commercial leg of the Royal Danish Embassy in Beijing, China. Core competencies include assisting Danish companies with export promotion in PRC. Responsibilities included servicing members of the Danish Textile Federation in China on partner identifications, fact finding missions and market assessments; adhoc industry screenings (education, auto textiles, sport marketing, architecture)

Copenhagen K, Dk

Danish Institute for Human Rights, Education Department under Danish Ministry of Foreign Affairs. EU-China: Implemented 7 training programs (3-6 weeks each) for Chinese Police Officials, Lawyers and Prosecutors as part of the EU-China Legal Judicial Co-operation Programme. DANIDA: Implemented 4 training programs (3 weeks each) for Vietnamese High Court Judges

Master Of Business Administration (Executive Mba) - Paris, France, Emba (Financial Times Emba Ranking 2018: #11 Worldwide

Leading For Innovation & Growth, Business Administration And Management, General

International Immersion Program

Sustainability Leadership Programme

Cbs-Simi: Strategy & Execution In B2B Business Relationships

Master Of Arts (Ma), Sinology

Fuhu / Tongji University - China Market Penetration/Expansion

International Marketing Management

Bachelor Of Arts (Ba), Chinese/East Asia Studies

Diploma, Mandarin Chinese