Magnus Bach Email and Phone Number
Magnus Bach personal email
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Commercial leader with international business acumen and many years of green-tech expertise, balancing sales, marketing, and commercial excellence with a data-driven strategic mindset, driving top-line growth as well as higher margins through customer centricity. In tune with the changing requirements of the energy transition, I have been heavily involved in several strategic undertakings at corporate level, including complete supply-chain localization in Mainland-China; offshore JV integrations and the implementations of new corporate revenue streams. The commercialization of all offerings coming out of the go-to-market has been in my scope for years.To mitigate price pressures, I have driven several value-based selling programs, harvesting, and monetizing the full customer value generated; likewise, I have managed global commercial planning processes across business units, aligning firm order intake targets with resource allocations, hereby informing both key account programs and account-based marketing plans (ABM).I am passionate about creating new demand, and expanding share of wallet, both up-funnel (building brands; generating and nurturing leads) and down-funnel, closing deals profitably with sales. Breaking new ground; making markets and business development motivates me.Having been part of the renewables journey for +15 years – during which renewables have become competitive mainstream offerings, key to decarbonize the energy system at large – I have built up significant expertise in the commercial aspects of wind energy (onshore, offshore, O&M), and adjacent businesses (solar, storage, hybrid, PtX, asset management, PPAs).As a leader, I seek out business opportunities to drive positive change through people development, transparency, and line of sight. Having been a people manager for +10 years across geographies, I firmly believe that success is always a collaborative effort. Empowered and motivated employees can accomplish anything.#energytransition #renewables #sustainability #hydrogeneconomy #carboncapture #waterscarcity
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Vice President - Business Development And CmoAtocoDubai, Ae -
Vice President & Cmo - Business Development & MarketingH2Mof Nov 2022 - PresentIrvine, Ca, UsHeading Business Development, Investor Relations, Market Intelligence, Product Marketing, Public Affairs & Communications at H2MOF -
Vice President & Cmo - Business Development & MarketingAtoco Nov 2022 - PresentHeading Business Development, Investor Relations, Market Intelligence, Product Marketing, Public Affairs & Communications at Atoco
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Vice President - Group MarketingVestas Jan 2017 - Nov 2022Aarhus, DkHeading the corporate marketing function (25-30 FTEs excl. global MarCom community), spanning three sub-departments (Product and Service Marketing, Digital Marketing, and Brand & Campaign Management. The function is focused on up-funnel awareness and lead generation as well as down-funnel commercial enablement (short and long-term), provided through insights driven ABM and deal-based marketing practices, and powered by a lean martech-stack, where actionable customer consumption data not only feed into sales through CRM visualization, but also informs and qualify marketing decisions, thereby enabling automation and personalization across the channel mix. -
Director - Regional Marcom & Intelligence, Vestas Southern Europe, Mena & LatamVestas Nov 2014 - Dec 2016Aarhus, DkRegionally heading the MarCom & Intelligence team, spanning market intelligence, product launch management, tradeshows and events, internal and external communication, media relations and PR across the regions of Southern Europe; the Middle East; North Africa and Latin America. Key focus on emerging market making and tender positioning in auction environments.
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Director - Regional Marcom, Vestas Northern EuropeVestas Jun 2013 - Nov 2014Aarhus, DkRegionally heading the MarCom team, responsible for marketing planning, budgeting, trade shows; regional product launches), communications (internal/external) and market intelligence in Northern Europe (Scandinavia, UK and Poland).
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Program Manager, Segment Management & Value MarketingVestas Jan 2013 - Jun 2014Aarhus, DkHeading the customer value proposition work within Segment Management, responsible for developing and substantiating customer value propositions for distinct customer segments, based on customer needs profiling; gap-analysis and commercial prioritization.
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Program Manager - Global Commercial ManagementVestas Aug 2009 - Dec 2012Aarhus, DkDeveloped and for three consecutive years managed the Global Commercial Planning Process (GCPP) in Vestas. The process annually identify and set targets for 150+ priority customers and markets, and generates, finances and executes 7 strategic marketing plans, logged in CRM, aimed at delivering on the commercial conditions for success, required to deliver on FOI targets.
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Vestas Graduate (Project Manager) - Vestas Americas / Vestas China / Group FinanceVestas May 2007 - Jul 2009Aarhus, DkGroup Finance (2008-09): Core team member of the SBU Superstructure Project, analysing the organizational baseline with the purpose of providing fact based recommendations as for a standardized Sales Business Unit setup.Vestas Americas (2008): Project managed the Scheduled Maintenance Quality project, aiming at turbine performance improvement based on improved scheduled service. As a result a full auditor organization with certified auditors was established. Defined and developed the Task Based Certification Program, now fully rolled out in ´the Vestas business academy.Vestas China (2007-08): Co-project managed the China offshore Strategy Project, assessing the market, customer, competitor and infrastructure landscape in the Chinese WTG offshore market. Established the primary intelligence platform on which to base strategic recommendations to Executive Office (later developed into Pan-Asian Intelligence database). Core team-member on break-through strategy project.
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Chief Representative / Head Of Sales - Emborg Foods (China) / UhrenholtUhrenholt Mar 2005 - Aug 2006Middelfart, DkChief Representative of the Emborg Foods China (part of Uhrenholt) representative office. Responsible for imports to China of meat bulk and dairy products and exports from China of frozen vegetables. New re-positioning strategy developed and effectively executed upon, leading to tripled size of customer portfolio; customer with more diversified import strategies/geographical span; and more commercial legs (dairy, frozen vegetables, retail) -
Commercial Assistant (Trainee) - Danish Trade Council China (Dtcc)Ministry Of Foreign Affairs Of Denmark Aug 2004 - Mar 2005København, Copenhagen, DkDanish Trade Council China (DTCC) is the commercial leg of the Royal Danish Embassy in Beijing, China. Core competencies include assisting Danish companies with export promotion in PRC. Responsibilities included servicing members of the Danish Textile Federation in China on partner identifications, fact finding missions and market assessments; adhoc industry screenings (education, auto textiles, sport marketing, architecture) -
Project Coordinator - Danish Institute For Human Rights (Dihr)Ministry Of Foreign Affairs/Dihr Aug 2002 - Jun 2004Copenhagen K, DkDanish Institute for Human Rights, Education Department under Danish Ministry of Foreign Affairs. EU-China: Implemented 7 training programs (3-6 weeks each) for Chinese Police Officials, Lawyers and Prosecutors as part of the EU-China Legal Judicial Co-operation Programme. DANIDA: Implemented 4 training programs (3 weeks each) for Vietnamese High Court Judges
Magnus Bach Skills
Magnus Bach Education Details
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Escp Business SchoolEmba (Financial Times Emba Ranking 2018: #11 Worldwide -
The University Of Texas At AustinGeneral
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Indian Institute Of Management AhmedabadInternational Immersion Program
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University Of CambridgeSustainability Leadership Programme
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Copenhagen Business SchoolCbs-Simi: Strategy & Execution In B2B Business Relationships
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Københavns Universitet - University Of CopenhagenSinology
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Copenhagen Business SchoolFuhu / Tongji University - China Market Penetration/Expansion
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Niels BrockInternational Marketing Management
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Københavns Universitet - University Of CopenhagenChinese/East Asia Studies
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Qingdao UniversityMandarin Chinese
Frequently Asked Questions about Magnus Bach
What company does Magnus Bach work for?
Magnus Bach works for Atoco
What is Magnus Bach's role at the current company?
Magnus Bach's current role is Vice President - Business Development and CMO.
What is Magnus Bach's email address?
Magnus Bach's email address is ma****@****ail.com
What schools did Magnus Bach attend?
Magnus Bach attended Escp Business School, The University Of Texas At Austin, Indian Institute Of Management Ahmedabad, University Of Cambridge, Copenhagen Business School, Københavns Universitet - University Of Copenhagen, Copenhagen Business School, Niels Brock, Københavns Universitet - University Of Copenhagen, Qingdao University.
What skills is Magnus Bach known for?
Magnus Bach has skills like Project Management, Strategy, Renewable Energy, Business Development, Market Analysis, Wind, Management, International Project Management, Project Planning, Business Strategy, Change Management, Strategic Planning.
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