D'Artagnan and Lobster Gram - now part of Fortune Fish & Gourmet. Leading the Ecommerce business division including all digital marketing activities, site experience, merchandising and operational functions. Modernized the tech and vendor stacks leading to improved user experience, increased site speed, and and improved checkout funnel completion. Optimized the paid media channel mix by properly allocating spend levels leveraging CAC and ROAS. Launched SMS as new channel delivering 6%+ of total site revenue. Implemented a "Build Your Own" subscription service creating a reoccurring revenue stream - currently 4% of total revenue. Improved "quality" of housefile via new acquisition initiatives and file cleansing leading to increased AOV and LTV, 12% and 8% respectively.

Led the global ecommerce and digital marketing activities for this valued and respected brand. * Started a digital transformation while maintaining the strength of the wholesale channel and Amazon marketplace. * Updated site layout using current best practices - led to lower bounce rate and greater dwelling time on site.* Modernized the martech environment by introducing new functionality (email capture, on-site search, reviews) and features from both existing and new vendors. * Improved the UX via new site navigation and merchandising tactics leveraging consumer insights and web behavior data.* Driving greater brand awareness and reach by expanding the paid marketing channel mix. Revamped target spend level by leveraging acquisition allowables. CAC and ROAS to optimize for a balance of topline growth and profitability.* Grew the housefile via better email/SMS capture experiences capitalizing on increased web traffic from improved paid media performance.* Oversaw and managed the Amazon (3P) channel.

Led the marketing and ecommerce team at Shefit, a women's sports apparel brand. Responsible for driving topline revenue and profitability. Oversee all digital and e-commerce activities.* Created a strategic roadmap (digital transformation) to position brand for continued growth* Managed a 2X revenue growth trajectory* Managed a $1MM/mo marketing budget* Upgraded website functionality as part of a mar-tech overhaul* Directed digital channels including Search, Paid Social, Affiliate, Display, Email and SMS.* Increased revenue for existing customer base to help fund new customer acquisition* Led the overhaul of the brand's loyalty program to more seamlessly integrated it into the customer experience.* Managed the Customer Experience team.

Leading eCommerce division for Nautica and Aeropostale with P&L responsibility. Site operations, site merchandising, user experience, analytics, customer insights, and digital marketing.* Combined revenue close to $100MM* Oversaw Nautica growth from $12MM to $30MM+ in 3 years* Implemented DMP and CDP into Martech stack* Managed Nautica's loyalty program

Leading the eCommerce unit. Charter is to make Adrianna Papell the destination site for women looking for stylish and elegant, yet affordable dresses and sportswear.Launch Adriannapapell.com in April '15 on Salesforce Commerce Cloud (Demandware) platform. Site was developed and launch on 4.5 mos project plan. Built a team of 3 direct reports which handled merchandising, site management, digital marketing and web creative.* Generated $8MM in first 12 mos after launch* Launched loyalty program - represented 60% of revenue creation* Oversaw creative execution

Marketing executive leading the eCommerce Division. Set the strategic vision to profitable grow division leveraging digital and traditional media channels.* Owned the divisional P&L* Directed website overhauling improving UX, updating navigation and checkout process.* Instituted a rigorous test and learn culture with the team.* Led the work to update the visual product presentation* Grew email file 2X over 1.5 years* Enhanced the loyalty program with new benefits and made program more integrated with the customer experience.

P&L responsibility for Catalog and eCommerce Division of a multi-channel retailer.

Set strategic direction for customer contact strategies for all MediaBay product lines. Responsible for all marketing activities including customer acquisition and retention across multiple channels.