Magnus Kähler is a Sweden-based Brand & Innovation Strategist that embraces empathy and new perspectives to elevate brand relevance and inspire meaningful innovation. He challenges the status quo and reimagines your category, business, brand, offering and/or culture. Magnus advises and collaborates with open and forward-thinking businesses and organizations, acting as a springboard to brand growth.Magnus is one of Sweden’s most diverse and experienced Brand Strategists in terms of breadth and depth of global brand strategy engagements. His 20+ years of experience covers start-ups, small-/mid-sized companies & large corporations in B2B/B2C as well as public sector & place brands respectively.He has extensive global experience of multi-faceted and complex brand development engagements spanning insight, strategy, design, communications and culture for leading brands such as Bentley, UBS, Philips, Atomic, FILA, Fiskars, Sweden (nation brand), Electrolux, Lexus, General Motors, Bring, Norway Post, Sandvik, Skanska, Swedbank, PepsiCo, Kraft Foods, Swedish Match, Absolut Spirits, Haldex, Unilabs, Konecranes, Ramirent, Yara, Assa Abloy, Arctic Paper etc. A vast majority of them were global HQ engagements, addressing the very core of each respective brand and with heavy direct involvement of the CEO, CMO, Management Team and Board of Directors.- Key Traits: Empathic | Imaginative | Curious | Committed | Multi-faceted | Kind | Global Soul- Developed leadership skills through years of managing cross-functional agency/consulting teams and building high-level client relationships.- Developed new business development skills through years of driving and supporting new business efforts. Great track record of winning major accounts.- Gained extensive cross-cultural experience, speaking Swedish, English, German and Brazilian Portuguese.HOLISTIC BRAND DEVELOPMENT SKILLS: Brand Insight, Target Group Segmentation, Brand Empathy, Brand Strategy, Brand Platform, Brand Story, Directional Idea, Brand Positioning, Value Proposition, Brand Portfolio, Brand Innovation/Growth, Innovation Framework, Service Design, Brand Architecture/Structure, Brand Transition, Brand Endorsement, Ingredient Branding, Brand Extension, Brand Naming, Visual Identity/Language, Packaging Design, Concept Development, Communications Strategy & Concept, Brand Experience, Holistic Communications Programs, Brand Culture/Engagement, Business Strategy/Brand/Culture Alignment, Nation Branding, Place Branding, Premium Brands, Luxury Brands, Content Marketing, Digital Strategy, Digital Marketing