Tritanium Ventures is a boutique brand partner for consumer brands aspiring to enter and grow in Asia’s digital platforms focusing on China, Japan and Korea. Depending on the brand we partner as project managers, distributors or investors, to secure success in the world’s largest online markets.

Driving our digital growth in Asia.

Program manager for all new e-commerce launches for H&M globally.

Project Manager for launching the H&M online shop, HM.com, in new markets. Overall project manager for our e-commerce setup in China, Japan, South Korea and India. Was also responsible for launching H&M on its first marketplace as manager of the launch of H&M on Alibaba's platform Tmall.

Concico /kon se ko/ is a China consumer market consultancy that enables its clients to realize their desired outcomes in China. We combine years of China experience and different competencies to deliver projects across a variety of industries and market spaces.

Executive Assistant to head of Group Staff Communication involved in several international projects.

Responsible for all consumer market research, the IKEA FAMILY database, IKEA catalogue distribution and IKEA.cn Managed several market research projects including in-store surveys of customer satisfaction, online panel surveys, brand tracking surveys, in-home quantitative surveys, in-depth qualitative interviews, focus group surveys, visitor catchment surveys, store location analysis, social media surveys, trend studies across China, macro economic analysis and website visitation analysis. Established the IKEA FAMILY (customer club) database with one million members. Defined the direct marketing strategy for China and coached local marketing managers.Responsible for the IKEA website in China including, the IKEA blog, mini-sites and connection to the IKEA FAMILY database.Responsible for the IKEA catalogue distribution strategy and delivery operations of 36 million IKEA catalogues across China.Manager of two direct reports.

Rotated within the Customer Service, Sales and Operations Departments with Chinese as working language. Rotations included position as front line customer service agent, Europe sales manager and operations team member in the Shanghai container terminal.

Part-time. Assisted professors with research and administered the institute's courses. Co-authored paper on economic, political and social trends in China.