Diane Magnusson Email & Phone Number

INNOVATIVE MARKETING & COMMUNICATIONS LEADER adept at developing and driving integrated marketing and communications strategies and programs to successfully increase market awareness and revenue for global businesses and non-profit organizations. Exceptional strategic thinker with very strong analytical and communication skills. Highly effective in fast-paced, deadline-oriented environments. Strong record of successfully driving new revenue streams, increasing market share, expanding global footprint, and launching new products, solutions, services, and brands. Skilled manager at mentoring individuals and motivating teams to work collaboratively in complex, matrixed and virtual teams to deliver on-time and on-budget. Industry sector experience across accounting, IT, financial services (banking, insurance, real estate), healthcare, energy, automotive, utilities, higher education, and consumer products/services.Specialties include the development, planning, promotion and execution of:Internal and External CommunicationsIntegrated Marketing Campaign StrategyCorporate Identity/Branding/StorytellingPublic RelationsMembership Marketing & CommunicationsPrimary Research - Surveys, Focus Groups, Crowd SourcingBusiness Development/Sales Tools/ProposalsCorporate/Industry Events - Conferences, Symposia, Share Forums, Road ShowsLive Video Webcasts/Audio Executive ConferencesMarketing Research/AnalyticsDigital Web, Mobile, and Social Media ProgramsWebsite and Microsite Development/Deployment3rd party Management: Strategic Alliances, Agency, Media Relations, ResearchNew Product Innovations/Solutions Launch CampaignsProduct Portfolio Lifecycle ManagementCollateral Asset Development

Listed skills include Thought Leadership, Integrated Marketing, Strategy, Crm, and 24 others.