Marcelo Goncalves Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Brazil responsibility for Italtel group to define strategies for the evolution of the offering portfolio, identifying new technology solutions according to Customer and Market demand.Accelerating business development on high-potential offering lines such as Cybersecurity Services, 5G/Edge Computing, IP Network, Hybrid Cloud

São Paulo, Brazil

To lead the operations and business development of "Go-to-market" ntt data products in the Latin American market.Increase the company's knowledge about the Product Portfolio, helping business areas understand the value proposition of each product and the cases in which they fit best.

São Paulo, Brazil

• Android Enterprise Business Development Manager, responsible to identify, develop, and execute against a plan to and establish a robust partner ecosystem, designed to drive Android adoption/HMD Enable Pro within the.
• Responsible for partner recruitment and management, and channels to reach the end user.
• Support internal (cross-functional stakeholders such as product, engineering, marketing and legal) go-to-market plans, deliver local market insights, and identify opportunities to strengthen the partner relationships.

São Paulo Area, Brazil

• Manage the relationship of Channel Distribution Partners Tier 1 and Tier 2 ( retail and resellers) & OEMs to increase market share in the region.
• Develop partner sales plans, including partner sales goals and forecasts, with a focus on new business.
• Manage contract addendum and renewal process – new partners, contract updates, Norton process changes, etc.
• Manage Norton partner program, marketing programs / materials, and training (Norton products, services, programs, systems, tools) to drive partner adoption and optimize capabilities.

Sao Paulo

• Responsible to Manage Partners Program for Windows Community and leverage Modern Workplace Windows Migration through System Center modernization and Cloud Scenarios.
• Responsible for marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams.
• To lead Microsoft 365 (Windows/O365/EMS) Product & Licensing Revenue through Scorecard performance and Marketing Brazil plans. Leverage Modern Workplace sales motions: Upsell, Customer Adds, Seat expansion and Usage.
• Online Strategy for Windows 10 PRO and Windows 10 Enterprise Brazil Subsidiary plan to increase customer awareness for advantage on Security through Bought Media, Market Places, Webinars, landing page partnering with.
• Customer Digital transformation based on SaaS model and Device using Cloud benefits.
• Windows Product Management for Brazil with focus on B2B with Large, Strategy, Mid, Small Accounts and Education Territory.

São Paulo Area, Brazil

• Partner Account Manager for HP, ASUS, Samsung, LG, Acer to drive Windows attach, Devices Assortment, Office and Windows Server Sales.
• Responsible for quarterly marketing plan (FY MKT Budget Above $2M) to join OEM partner plans and accelerate PC sales on B2B and B2C.
• New PC Gamer Market Place launch in Brazil with Acer Partner for Microsoft Game Online Campaign – Landing Page and Bough Media Planning and Performance Tracking.
• To land New Products at Retail with excellence through cross - selling motions (Windows, Office 365, Windows Phone, Bing, Xbox).
• Best Activation for Office project in FY16 with recognition “Customer Obsession Award”
• Responsible to develop best channel Distributor plan to increase Server Attach and Revenue Microsoft growth Revenue results through better Product Mix

Sao Paulo

• Responsible for Mobile (Tablets, Smartphone and Features Phones) Competitive, Forecast and Portfolio Open Market Account.
• Retail Customer planning and first category Samsung Galaxy Note Device Go to Market.
• Market planning for Windows Phone Ecosystem portfolio device launch Samsung ATIV combined with ATIVS Windows PC family. Market Size, Competitor, Volume, Price and Channel Distribution Strategy.

São Paulo Area, Brazil

• Responsible to collect customer requirements via Areas in LATAM, competitor intelligence and industry trends. To work with Global Portfolio Team on Long Term Strategy to prioritize and maintain the requirements and.
• Responsible for product & program executions and their success on Latin America market through local team leadership and solution priority to launch analysis.
• Nokia Spokesman for Media Events inside Brazil with focus on Mobile Computing Segment.
• 2010 Global Marketing award received as best Local Sales Unit (Brazil) “Go To Market Program” product Nokia N8 Launch
• Responsible to lead product launch targets setting with Sales Unit & Marketing, providing input for pricing, positioning, allocation and business decisions.
• Responsible to ensure that channels are treated as priority by Global team based on business plans and process that are aligned with local sales units needs.

São Paulo Area, Brazil

• Responsible to lead customer Sales meeting in Argentina, Peru, Colombia, Chile, Mexico and Venezuela to discuss about network evolution.
• Radio Product Management portfolio evolution with focus on LTE technology.
• Responsible to lead Power System local production business plan through technical and economic discussion. Positive impact result for Brazil reducing import tax and transfer costs which generates saving up to 30%.

- Network planning AMPS to TDMA for LATAM and Brazil.- Lived in Mexico as Expatriate experience working for 1 year with Telcel at Mexico (Guadalajara, Puebla and Mexico City) and - Lived in Sweden for 3 months to participate in the new EDGE Technology platform launch for LATAM.

Master Of Business Administration - Mba, Gestão De Negócios, Inovação E Empreendedorismo

Pos Graduation, Industrial Administration

Bs, Eletronic Engineer