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Maggie Chen Email & Phone Number

Principal Product Manager, Growth @ Ada 🦄 • AI • UX/UI • Product Strategy at Ada
Location: Greater Toronto Area, Canada, Canada 15 work roles 1 school
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Current company
Ada
Role
Principal Product Manager, Growth @ Ada 🦄 • AI • UX/UI • Product Strategy
Location
Greater Toronto Area, Canada, Canada

Who is Maggie Chen? Overview

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Maggie Chen is listed as Principal Product Manager, Growth @ Ada 🦄 • AI • UX/UI • Product Strategy at Ada, based in Greater Toronto Area, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Maggie Chen.

Maggie Chen previously worked as Principal Product Manager, Growth at Ada and Senior Product Designer, Growth at Ada. Maggie Chen holds Bachelor Of Science, Cognitive Science from University Of Toronto.

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Ada

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Profile bio

About Maggie Chen

I turn vague ideas into ambitious products that work. I do this by aligning cross-functional teams to solve real problems with actionable, human-centered solutions.With a background that spans UX/UI design, research, marketing, and product management, I thrive in the space between strategy and execution—ensuring that ideas don’t just stay in slide decks but come to life and create value for both users and businesses.As a Principal Product Manager, I consistently bridge the gap between design and product to deliver scalable, human-centered technology that helps teams work better together and drives sustainable business growth.📈 KEY ACHIEVEMENTS: • Growth Leadership at Ada: As Ada’s first Growth PM, I built the company’s first product-led growth roadmap — and won the Sales' team's trust by helping land our first self-serve customer: a $180k contract with just 1 day in pipeline. I also designed and launched Ada's first free trial, quadrupling our inbound win rate (2% -> 8%), and established data tools for measuring product growth. • Free Plan Design: I designed Ada’s first free plan experiment, enabling users to get from signup to launch in under 5 minutes, which led to the creation of a dedicated Growth team to scale this initiative. • LLM-Powered Feature Design: I designed on core parts of Ada's generative AI Agent. These features helped secure strategic accounts, supporting 40x revenue growth within a fiscal year of the product's launch in Oct 2023. This helped position Ada at the forefront of customer service agentic AI. • Brand and UX Leadership at Grantbook: I built the brand, website, and UX design services at Grantbook, helping the nonprofit IT consultancy land its first six-figure contracts with major global foundations, including the Wellcome Trust, Oak Foundation, and Arnold Ventures. • Scaling Ecoschools Nationwide: I redesigned Ecoschools' platform, enabling their eco-educational program to scale from provincial to nationwide reach, growing engagement from 21 schools to 6300+ schools across all 10 provinces.🧠 WORK PHILOSOPHY:Execution is key. I believe in executing fast and learning fast, allowing strategy to be tested through real-world results. I’m passionate about making technology work for humans, helping teams innovate, scale, and solving complex problems with clarity.🌱 GUIDING PRINCIPLES"Execution eats strategy for breakfast." -Leah Tharin"There are no right answers to the wrong questions." -Ursula K. LeGuin"Strong back, soft front, wild heart." -Brené Brown

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Maggie Chen's current company

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Ada
Ada
Principal Product Manager, Growth @ Ada 🦄 • AI • UX/UI • Product Strategy
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15 roles

Maggie Chen work experience

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Principal Product Manager, Growth

Current
Ada

Toronto, Ontario, Canada

I lead the new Growth function at Ada, including our overall strategy and coordinating across GTM/Product to execute on an ambitious roadmap: converting a sales-led B2B SaaS org into a product-led sales org within one year. Includes building a self-serve product experience from the ground-up. To get shit done, I also manage Ada's Growth tooling (PostHog.

Mar 2024 - Present

Senior Product Designer, Growth

Ada

Toronto, Ontario, Canada

Lead the first Growth team at Ada. Work closely with Product & Design leadership, my team builds product experiences to drive Activation.

Jan 2024 - Mar 2024

Senior Product Designer, Application

Ada

On Ada's Application team, I led design for:⭐️ Ada's free plan: This resulted in our first qualified lead within 12 hours of launch (one of our first generative AI customers), faster time-to-launch (30 days to 5 minutes), and convinced leadership to invest in a dedicated Growth team⭐️ Generative AI-powered integrations: Connecting LLMs to APIs, enabling.

Aug 2022 - Mar 2024

Product Designer, Platform

Ada

Greater Toronto Area, Canada

On Ada's Platform team, I worked on the core web chat widget and essential integrations like Zendesk, Oracle, Slack, and Facebook Messenger. I also led foundational user research to support product strategy shifts.⭐️ Drove a record deal: Over $500K USD ARR with a top US retailer⭐️ Built Ada's first native channel integration, Slack, to land our first IT.

Jun 2021 - Aug 2022

Senior Product Designer

Remote

At Chalk, I shape design projects, apply right-sized design/research/iteration processes, document product decisions, and maintain the design system. I work closely with leadership, engineers, customer care, and client managers to create user-tested, QA-approved digital tools that help K-12 educators deliver lessons more effectively.

Jun 2020 - May 2021

Sole Product Designer

Remote

Chalk creates K-12 education technology to make educators' lives easier by digitalizing lesson planning, assessments, and curriculum planning.To help Chalk capture new paying users, I shaped and conducted a full-stack UX project to deliver a new search feature. This included: staff interviews, user research, assumptions tracking, wireframing, prototyping.

Apr 2020 - Jun 2020

Design Consultant

Toronto, Ontario, Canada

I provide as-needed UX and web design support on philanthropy tech projects. These are often proof-of-concept projects, where I help the team achieve alignment on a vision for their digital product. 🌟 Recent Work:- Donor Experience Design for the Seattle Community Foundation- Web & Interaction Design for the Greenbelt Foundation- Web & Data Design for.

Apr 2020 - Feb 2021

First Design Consultant And Sole Marketing Lead

Toronto, Canada Area

I was the first design consultant at Grantbook, a tech consultancy that helps the world's largest foundations achieve digital transformation. I established net-new design services, built a B2B marketing and design ecosystem, and spearheaded a rebrand.Highlights:- Established Grantbook’s marketing & design infrastructure, including a brand refresh.

Mar 2018 - Jan 2020

Creative Services Specialist

Toronto, Ontario, Canada

In my first 3 months, I helped Grantbook redesign and rebuild its website. Additional work included cleaning up slide decks and proposals, designing new marketing collateral, and supporting its Managing Director in delivering net-new creative services such as: dashboard design in Google Data Studio, brand refreshes, and website design.Worked closely.

Oct 2017 - Mar 2018

Web Designer & Developer

Toronto, Canada Area

I developed digital and print experiences for local businesses, including branding, logos, websites, and marketing assets, alongside other integrated marketing needs, such as: user research and usability testing, wireframing, graphic design, copywriting, and event planning.

Dec 2016 - Aug 2017

Research Assistant, Centre For Biological Timing And Cognition

Toronto, Canada Area

As a research assistant for Dr. Stevenson's studies in the Ferber lab, I recruited families and facilitate experiments in a study investigating how sensory and perception mechanisms affect cognitive development to produce autistic traits. In addition, I used Qualtrics to design and implement psychological surveys, and Zoho Database to manage participants.

Sep 2015 - May 2016

Web Designer & Developer

Toronto, Canada Area

I designed and developed a new course website for ANT100 (Introduction to Anthropology), a foundational first-year course. The core design challenge was to build a responsive, fast-loading, accessible interface while ensuring that information was intuitively organized and anticipated student questions.TESTIMONIAL:"Maggie Cheung was hired by the Department.

Sep 2015 - Feb 2016

Web & Graphic Designer

Chartreuse Media

401 Richmond St. W., Toronto ON, Unit 364

At a boutique integrated marketing agency (http://chartreusemedia.com), I helped devise brand strategies, produce creative assets, design and develop websites, and coordinate social media campaigns.

Sep 2014 - Dec 2015

Sponsorship Director

Toronto, Canada Area

Power Unit Youth Organization (http://power-unit.org) is a youth-driven non-profit organization based in Toronto, striving to promote youth development and empowerment through hands-on philanthropic projects.In this role, I led a team of youth to help negotiate and manage $50,000+ in corporate sponsorships to support PUYO's annual Night It Up! night.

Sep 2014 - Aug 2015

Youth Development Director

Toronto, Canada Area

I managed PUYO's 300+ youth volunteer base to execute PUYO’s three annual project, including Night It Up!, the GTA's largest pan-Asian night market, and worked with the board to strategize long-term organizational goals, including succession, role decentralization, and 360-degree member evaluationsProminent Achievements:+ Spearheaded organization of.

Sep 2013 - Aug 2014
1 education record

Maggie Chen education

FAQ

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What company does Maggie Chen work for?

Maggie Chen works for Ada.

What is Maggie Chen's role at Ada?

Maggie Chen is listed as Principal Product Manager, Growth @ Ada 🦄 • AI • UX/UI • Product Strategy at Ada.

Where is Maggie Chen based?

Maggie Chen is based in Greater Toronto Area, Canada, Canada while working with Ada.

What companies has Maggie Chen worked for?

Maggie Chen has worked for Ada, Chalk, Grantbook, Freelance Web Developer / Designer, and University Of Toronto.

How can I contact Maggie Chen?

You can use AeroLeads to view verified contact signals for Maggie Chen at Ada, including work email, phone, and LinkedIn data when available.

What schools did Maggie Chen attend?

Maggie Chen holds Bachelor Of Science, Cognitive Science from University Of Toronto.

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