An advertising and marketing graduate who also trained as a journalist, Michael is a multidisciplined Marketing Analyst and Business Adviser specialising in market access, brand development and corporate growth programmes for businesses across a range of sectors. An accomplished speaker and writer, he is a prominent spokesman and columnist on international business matters, and is a frequent presenter at conferences and seminars.With over 40 years professional experience, he has assisted more than 300 organisations. He has considerable expertise in market positioning analysis, developing brand strategies and brand acquisitions, implementing business growth initiatives, and in mentoring and training management teams.In 1996, he established Quintus Management, a boutique provider of specialist business growth and turnaround services to selected clients. Prior to this, he spent 10 years with a major international consulting firm where he had responsibility for marketing economics consulting for a broad portfolio of European clients. He has also held senior positions with leading national and multinational companies, and agencies involved in business generation.Michael’s current book, ‘It’s Our Thing – 300 Years of Irish Brands,’ that tracks the origins, evolution and contribution of brands from across Ireland with over 120 case studies, is currently available on line at www.lulu.com at £29.99:http://www.lulu.com/product/paperback/its-our-thing---300-years-of-irish-brands/11930138Specialties: Michael has considerable experience in working across several major activity sectors including foodstuffs, medical diagnostics and pharmaceuticals, engineering, tourism and leisure, media, communications and business services, and the public and not for profit sectors. He also works with universities and public bodies, and serves on several professional boards and committees, and is widely recognised for his long association with The Chartered Institute of Marketing.