Maha K. Email and Phone Number

Provide superior sales and customer service to meet customers’ needs through portfolio management•Leadership: Work as part of an integrated branch and proactively supporting others. Participate in business development programs to enhance product knowledge, cross selling skills and relationship management skills •Sales/Client Relations: Provide customer service and advanced sale of products, investments and credit solutions •Controls: Ensure compliance and apply operational risk controls in accordance with HSBC regulatory standards and policiesKey Achievements•Built strong customer relationships and grew YTD sales book value to over $5.6m in 9 months.

Consult with clients to sell investment products at one of the top branches in Edmonton.•Leadership: Oversee the entire branch in the Branch Manager’s absence, with responsibility for providing operational guidance, coaching and problem/complaint resolution.•Financial Planning: Meet with small business and individual clients, assess clients’ financial needs, and advise on financial planning, investments and debt consolidation strategies.•Sales/Client Relations: Promote bank products by building relationships with clients, local businesses and referral sources, with a focus on creating an exceptional customer experience.•Administration: Use bank systems to prepare accurate, confidential documentation.Key Achievements•Achieved 100% of my 2014 yearly personal loans sales target and 83% of my overall yearly product sales target within 4 months of finishing my training, with 340+ units sold.

Provided customer service with high accuracy, professionalism and a customer focus.•Sales/Customer Service: Identified new sales opportunities, promoted bank products, made sales referrals, provided customer service, resolved complaints and met clients’ needs. •Administration: Processed/balanced transactions. Ordered coins and U.S./foreign currencies.Key Achievements•Achieved 120% of annual referral targets and contributed to high customer satisfaction.•Successfully balanced all transactions every day with no differences.•Worked in a team to implement numerous bank promotions.

Performed planning, forecasting, performance monitoring and financial analysis for the Amanah Segments Division of an HSBC-affiliated bank, in collaboration with the Financial Control Department.•Financial Analysis/Reporting: Analysed the divisional balance sheet and other financial reports, investigated variances, identified opportunities for improvement, and prepared monthly divisional financial performance review reports.•Planning & Forecasting: Developed divisional annual operating plans, and weekly, monthly and yearly budgets and forecasts, and coordinated the development of the divisional annual strategic plan and initiatives to be achieved by business units.Key Achievements•Collaborated in building a startup division into one of the bank’s most profitable segments.•Partnered with the Financial Department and an IT Specialist to create a structure for all financial reports and internal controls in this Division.•Achieved 80% forecasting accuracy in a new segment with no previous financial history.•Prior to the startup of the Amanah Segments division, completed a market research project and wrote a report on Islamic Banking, which resulted in the division’s startup

Managed airline routes, with accountability for route revenues and profitability.•Financial Analysis: Researched, forecasted and benchmarked competitors’ pricing and market conditions, and adjusted pricing strategies to optimize flight sales. Analysed seat allocations, yield opportunities and budgets, recommended route changes and allocated additional capacity, as required, to maximize sales revenue and profits.•Marketing/Product Management: Worked with the Marketing team to develop marketing strategies to promote travel to route destinations. Created a group booking policy, and managed group bookings and quotations. Promoted the airline at business conferences.•Collaboration: Liaised with the Scheduling, Marketing, and Sales departments to meet targets.•Training/Leadership: Trained new Revenue & Network Analysts.Key Accomplishments•Worked in a team to start up a new airline, including implementation of a reservation system and the design and implementation of a revenue management system.•Successfully kept all flights full, selling 100% of seat capacity for 12 consecutive months.•Contributed to the development of a corporate pricing strategy.