I am Maha Waheed ,a recent graduate of Food Science & Technology from the University of Karachi with a strong foundation in food processing,food product development preservation, food microbiology,HACCAP, FSMS, ISI-22000 and other standards. My practical experience includes developing a novel decaffeinated coffee from chickpeas, which garnered positive feedback and valuable consumer insights. Additionally, i am passionate about sustainability and demonstrated this through her final year project, focusing on transforming banana peels into biodegradable plastic.Beyond my technical expertise, i am a skilled digital marketer with proficiency in market research, graphic design, SEO, data analysis, and communication. I have independently acquired these skills and is eager to apply them in a professional setting. I have strong interest in brand identity development aligns with my career goal of becoming a Brand Manager.I am poised to contribute significantly to the food industry with a unique blend of food science knowledge and digital marketing skills, I am seeking opportunities to leverage my expertise in understanding consumer preferences and building strong brand identities to create lasting customer relationships by meeting the gap between lab and consumer.