As the Brand Strategist I am looking over:- Measures KPIs that are relevant to marketing and sales efforts- Ensures that branding is consistent throughout all online and offline media channels- Conducts market and competitive research to determine brand positioning, as well as competitor strengths and weaknesses- Analyzes market trends to stay up-to-date with current developments- Performs internal SWOT analysis- Leads idea generation and brainstorming sessions- Leading the technical team

As the Co-Founder • Cater to Customized Tours (Private, Family, and Corporate)• Manage daily activities, including staffing, scheduling, and customer interactions. • R&D for new tourists attractions.• R&D for best accommodations and hotel experiences.• Audit monthly for Tours and Expeditions. • Evaluate and report on the budget, costs, and income.

As the PR Manager I am responsible for:• Managing the organization’s public relations (PR) team and overseeing all their activities• Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy• Developing and implementing organizational publicity strategies for company events• Creating and managing a PR plan, including budgets, timelines, etc.• Analyzing all media coverage of the organization and drafting appropriate responses• Organizing promotional events such as press tours and conferences• Representing the organization at press conferences, interviews, etc.• Work closely with social media, public relations, and marketing teams to integrate influencer campaigns into the overall marketing strategy.• Developing and executing creative influencer marketing campaigns & concepts that leverage influencer expertise to showcase the brand's products or services. • Analyze campaign data to assess the effectiveness of influencer partnerships and make data- driven recommendations for future campaigns. Track key performance indicators (KPIs) such as engagement, reach, clicks, and ROI.

Clients: TECNO Mobiles Pakistan, OPPO Pakistan, Beaconhouse School System, Pepsi & BARD Foundation• Responsible for managing the PR at TECNO Mobile, dedicated to the client.• Direct POC to the Client• PR Strategies and Plans• Client Relations• Create and Execute PR, IMC, Digital Strategies and Plans• Project Management - to ensure all campaigns and projects, meet the budget and time brackets.• Build Relationships with Media (Digital and Traditional) • Crisis Management & Reporting Team SupervisionPitches: TECNO Mobiles, OPPO, Coca-Cola, Pepsi, Finca Microfinance Bank, Beaconhouse School System, British American Tobacco, Urban Sole, OICCI, Akzo Nobel & Wateen Telecom.

As an Account Manager, I learned valuable professional skills such as client communication and negotiations. During my time here I have had the chance to work and interact with Multi-National Companies such as OPPO, Nestle, and Tencent Games. Client: OPPO PakistanWorking directly with the South Asian Team.As the Account Manager I am responsible for:-Responsible for managing the OPPO Team, dedicated to the client.-Direct POC to the Client-PR Strategies and Plans- Client Relations- Build Relationships with Media (Digital and Conventional).- Keep good relationships with Tech publications.- Create and Execute Influencer Marketing Campaigns with the IM Manager.- Manage and Control clients' crisis situations.- Overlook the Reporting Team to ensure the client is informed- Project Management - To Ensure all campaigns and Projects, are completed on time, in the given Budgets.

Client: OPPO PakistanAs the Senior Account Executive I am responsible for:- Assist the Manager in PR Strategies and Plans- Client Relations- Build Relationships with Media (Digital and Traditional).- Keep good relationships with Tech publications.- Assist to create and execute Influencer Marketing Campaigns, with the IM Manager- Provide assistance during clients' crisis situations.

As the Client Relationship Manager, major responsibilities include:- Working with the content team to produce new ideas for company branding, promotional campaigns, and marketing communications.- Assist clients in resolving issues by responding in a timely and professional manner.- Create and implement marketing plans based on client requirements.- Building long-term relationships with key clients.- Ensure both the company and clients adhere to contract terms.- Schedule regular meetings with customers to ensure they are satisfied & act as point of contact for complaints and escalate issues as appropriate.

As the BDM I worked with the project team to refine workstreams and created a road map for the client to enable project delivery activities.• Responsible for Lead Generation.• Converting professional leads to clients.• Driving discussions with the clients to fulfill client requirements.• Working closely with the content development team for proposing and highlighting the main points of the client.• Working with the project management team to creating project plans and staffing the projects in a timely manner using a KANBAN style tool.

Working remotely with an offshore startup in the United States to develop and manage the digital side of the business • Responsible for developing and configuring the frontend and backend of the website.• Working closely with the Design Department to create professional Mockups for the website.• Working closely with the marketing team to develop marketing strategies and marketing campaigns.• Teaming up with the Finance Department to work the costs and prices of the products.

Worked for this student startup. I was the head of the videography team.• Leading a 10-member team, including 2 leads and 8 interns.• Worked with Project Manager to create monthly calendars for deliverables using PM Tools.• Designing training strategies for interns suitable for their skills.• Working closely with the team to generate new ideas for production.