Worked on a diverse portfolio of brands including Dettol, Shan and Dipitt, collaborating closely with the Creative Director & design team to develop compelling campaigns.Additionally, played a key role in easypaisa Audio Nikahnama campaign which garnered international recognition and prestigious awards including The Caples, Dubai Lynx, Clios & Mad Stars.

Collaborated closely with the Creative Director and Head of Digital to develop and execute compelling digital marketing strategies.Independently managed the development of key projects for various accounts, including J., Amreli Steels, PGI & NDMA.Led team meetings and brainstorming sessions to offer creative solutions.Allocated appropriate personnel and resources to projects in conjunction with the Creative Director.Monitored and promoted emerging trends in interactive technologies, content design, and marketing tactics.

Contributed in the digital launch of Lotte Spout.Generated and presented ideas and concepts that are effective across all media.Worked closely with the art team to produce quality content.

Played a vital role in supporting the Creative Manager and Director in managing daily workflow.Made substantial contributions to the creative execution of the British Council's "Dosti" project.