Maha Nour El-Deen Email and Phone Number

As the Business Development Director and Co-Founder of IZDAHER, I am responsible for shaping the strategic direction of the company and driving its growth through strategic partnerships and sales initiatives. Over the past five years, I have leveraged my marketing expertise and analytical skills to enhance our digital presence and strengthen our brand.In my role, I have been pivotal in crafting and implementing innovative marketing strategies that effectively communicate the corporate identity of IZDAHER and our clients. Leading a dedicated team, we have successfully built a vibrant community around IZDAHER through compelling storytelling and robust online engagement. My commitment to fostering strategic partnerships has been instrumental in propelling our business forward, ensuring sustained growth and success.

As a manager at Heliopolis University, I lead the communication and public relations efforts, ensuring the university's vision of sustainable development is effectively communicated. I oversee the creation and updating of original content in both English and Arabic for the university's websites and social media platforms. I am passionate about promoting Heliopolis University's activities and events, crafting articles that highlight our commitment to sustainable development and strengthening our corporate identity. Additionally, I manage the web development and content creation of the university’s main website and our event venue, "Space of Culture", utilizing WordPress to enhance user experience and engagement.

Double leading the Email Marketing and Communication Quality Assurance functions:Marketing:Leading a team of six marketers to:- Manage the corporate monthly marketing campaigns to promote the products of Hindawi using various marketing channels (email, physical mail, press releases, etc).- Conceive and execute marketing strategies and programs to increase the profitability of new and existing products and services. - Formulate pricing policies to comply with the product and market development.This is done through analyzing and utilizing market research. - Manage advertising and marketing communications activities. This includes handling any inquiries we receive in response to our marketing campaigns to help our customers (authors) through the publication process of their submitted articles to our journals (magazines).Communication Quality Assurance: Leading a team of four experienced expats to:- Improve the quality of overall communication of the organization.- Ensure full adherence and implementation of the company's communication standards.- Provide effective, consistent, and professional massages to the organization stakeholders.- Prepare and coordinate monthly business writing workshops to Hindawi staff to help them handle their communication assigned tasks with customers using most professional and accurate English language.- Arrange focused coaching programs for Hindawi staff who need more support to ensure their communications with the customers are executed professionally and smoothly.- Check the quality of all templates and automated messages originated by Hindawi business systems to communicate with customers and make sure they are accurate and updated.

My main responsibilities for this position included: - Manage corporate marketing and communication functions through overseeing Hindawi marketing campaigns that target interested customers.- Working in collaboration with the Data Analytics Team of the Information Technology Unit in order to prepare market segmentation reports according to clients’ geographical distribution, fields of research, etc to identify our targeted clients.- Writing promotional emails to raise awareness about our most recent releases.

With the help of a team of six business development specialists, I was assigned to work on a project whose main deliverable is the release of two new promotional products (Spotlight and Outlook Articles). These two products aimed at maximizing the exposure of Hindawi published content. My main responsibilities were:- Perform an exclusive market research to get detailed information about competitive products released by other publishers and analyze the data to decide upon the final product specifications. - Design and develop an online system to operate, handle, and monitor the process to achieve our targeted output.The system was also designed to originate reports that evaluate the current status of the product and follow up the feedback of our customers towards this new product.- Enhance the team engagement and awareness through continuous coaching and feedback.

I led a team of around 15 members to work on a new product of Hindawi that is “Special Issues,” which after its launch attracted a huge number of submissions, and now “Special Issues”represent around 40% of the corporate revenue of Hindawi.My main responsibilities were:- Assist in the planning of the team objectives, required resources, and timescales required meeting the objectives of the team.- Control and monitor the entire process of developing new Special Issues.- Design and develop an online system to operate, handle, and monitor received proposals. One of the main functions of the system was “reporting,”which helped us evaluate the current status of the product and follow up the feedback of our customers towards this new product to keep updating and improving it.- Handle any inquiries/irregular cases arise during the work cycle.

- My main task was performing an online market research to identify cutting-edge scientific topics of current interest in order to develop new journals (magazines) about these topics.- I was responsible for preparing a detailed portfolio for the proposed new journal including suggested title, aims and scope, competing journals, potential authors, and size of authorship and readership.

As an Editorial Assistant, my main responsibilities were to:- Assist and follow up deadlines with all our customers (editors, reviewers, authors, subscribers, etc).- Handle any inquiries and requests from customers and solve any trouble they have via email. - Follow up with customers till their articles get published in one of our journals, and then prepare the invoices to be mailed to then to collect the fees.