Hanting Ma Email & Phone Number

Shanghai, China

Mainly responsible for brand: Pantone1. Manage and operate Pantone brand's social media accounts, including Xiaohongshu, WeChat, Weibo, Douyin and Bilibili, etc., plan the monthly social media posting calendar, and increase the account's followers, interaction rate and attention;2. Plan, create and execute marketing content related to Baidu advertising, search engine optimization and Baidu Baike, and analyze and manage related data to further identify data optimization opportunities;3. reach deep cooperation with Xiaohongshu Beauty, jointly released beauty to color trends, and support the landing of the Christmas and New Year offline activities, the activity period to reach more than 3 million traffic exposure, the rate of increase in the powder rate of more than 20%;4. Contact and promote the release and promotion of brand cooperation projects, responsible for projects such as Into You, BYD and Fuzhou Wanxiang City, etc. 5. Research WeChat Mini Program development vendors, and participate in WeChat mini program construction and management operation to increase brand sales channels;6. Manage the official website of Pantone China, regularly update the website content and report errors to ensure the correctness of the website content;7. Participate in the pre-preparation, exhibition setup and promotion of Design Shenzhen, Design Shanghai and China Licensing Exhibition to ensure the smooth progress of the exhibitions.

Singapore

1. Operate WeChat account, complete daily post and plan online activities to increase the number of fans and interaction;2. Plan the content marketing strategy for Xiaohongshu, develop the release calendar, and track the release effect to increase the amount of attention and the possibility of conversion;3、Update the content of the Facebook account, regularly online the company's launch of financial product activity information, and its advertising for the corresponding population, in order to expand the brand reach and attract potential customers to open an account;4、Maintain communication with major departments within the company to assist in the completion of market development, market analysis and customer service department marketing related work, such as helping to update the trading calendar on the official website and according to the large-scale offline activities for the creation of the landing page and so on;5、Assist the manager to co-organize and hold online and offline seminars in English and Chinese, increase the number of seminar participants through email marketing tools and social media advertising, etc., and as a facilitator to host the seminar, and after the seminar to follow up on participant's feedback as well as new account opening situation.

Singapore

Main brand responsible: Joyoung (九阳), Herborist (佰草集), Dr Yu (玉泽)Key achievement: increase Joyoung Singapore official website traffic by 10%1、Develop and implement detailed digital marketing campaign calendar and plan for Joyoung, Herborist and Dr Yu for the Singapore market, including the operation of Instagram and Facebook social media accounts and the placement of paid ads and Google ads.2、Daily maintain Joyoung Singapore official website, develop SEO strategies, conduct keyword research and complete the implementation of SEO strategies to achieve a corresponding increase in keyword rankings and traffic.3、Participate in new product launches and major promotions for Joyoung’s Shopee and Lazada, allocating and estimating budgets for the entire platform, and producing review reports after the campaigns, analyzing relevant placement data and identifying opportunities for ROI optimization from them.4、Daily manage Joyoung Shopline shop, handle customer enquiries and respond to them accordingly, manage shop orders and arrange deliveries.5、Contact KOLs on Instagram and Red (Xiaohongshu), negotiating business partnerships on behalf of the company, conducting content reviews and other partnership work, and following up on payments upon completion of the partnership.6、Produce industry insights and case studies for potential partners such as Usmile and Kodak to facilitate the company's collaboration with them.

Singapore

1、Be responsible for paid ad placement on Tiktok and monitoring effects and budget for Shopee App in Southeast Asia and Middle East, and prepare weekly reports for Shopee, Amanotes and 17live on Tiktok advertising performance, and attend confidential meetings;2、Assist leaders to finish bidding projects, such as NFT Games and TapTap, with analyzing competitors and picking KOLs.

China, Shanghai

1、Be fully in charge of weekly offering SEO suggestions for NIKE & CHANEL official website, such as competitor analysis, platform analysis and user experience optimization and completed optimization plans;2、Conducted SEO optimization project, provided sales and click data analysis, issued a final report, participated in the S+ campaign review, such as Double eleven and “618”; 3、Be responsible for Lululemon Red Optimization Programme, selected and communicated with KOLs & KOCs who were consistent with brand tone, review copies provided by KOCs & KOLs, and referred to recap and provided data analysis reports;4、Maintained closed relationships with target customers, ensured the business stability, coordinated relevant project contracts and payments, and taught the knowledge of website optimization and data analysis to interns.

China, Shanghai

1、Wrote all kinds of SEO and advertising copywriting, with topics on food and beauty, editing ways of press releases and evaluation drafts; 2、Conducted daily Baidu SEO public opinion monitoring on ‘keywords’, communicated with major social media platforms, and wrote 10+ withdrawal letters for public opinion processing; 3、Used major social media (Wechat, Weibo, Toutiao, RED, Sohu, and Baijiahao, etc.) to publish and track the effect of SEO articles and advertising copy, and provided weekly, monthly and quarterly reports of SEO project execution and working plans.

China, Shanghai

1、Be responsible for the topic selection, typesetting and push of the of food tourism articles on itaste WeChat public official account under the Iweekly, maintained the closed interaction with the fans, with the followers increased to 20000+ in total; 2、Compiled the news catalogue through browsing lifestyle websites domestically and abroad, timely released the news, and contacted the copyright party to approve the authorization for image use; 3、 Participated in 50+ lifestyle-related media conferences, interviewed the organizers, wrote and officially issued press releases.

China, Shanghai

1、 Interviewed athletes affiliated with the company, edited interview manuscripts and published them on social media;2、 Searched fitness websites at home and abroad for suitable articles for translation and editing;3、Attended press conferences, wrote press releases on major corporate events and publicized them on social media.

Master, Knowledge Management, 3.8

Main courses: Foundations In Knowledge Management, Knowledge Management Practices & Implementation, Knowledge Management Technologies.

Bachelor, Editing And Publishing