As a marketing professional with an MBA and over six years of experience in e-commerce and digital marketing, I focus on creating strategies that help businesses grow, improve customer relationships, and make smarter use of resources. I’ve worked on everything from performance marketing to customer acquisition and team building, delivering results that drive success.Key Highlights:* E-Commerce Growth: Helped platforms grow their market share, increasing revenue by 400% year over year and boosting NMV by 600% through better product strategies and category planning.* Customer Success: Designed campaigns, loyalty programs, and CRM systems that doubled customer retention and added $100K+ in monthly revenue.* Data-Driven Improvements: Built tools to track performance, ran tests to improve incentives, and reduced costs while boosting profits by 20% and improving conversion rates.* Team Leadership: Built and managed teams of up to 35 people, ensuring collaboration and delivering big results like 10x growth during Black Friday campaigns.I enjoy combining data and creativity to solve problems and find growth opportunities. Whether it’s improving processes, scaling teams, or crafting marketing plans, I bring a practical and focused approach to achieving results.
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Chief Growth OfficerCanapplyMontreal, Qc, Ca -
Co-Founder & Chief Marketing OfficerSnappshop Feb 2020 - PresentTehran, Ir* Helped scale the platform into the second-largest e-commerce marketplace in Iran, driving 400% YoY topline growth through data-driven strategies.* Designed and implemented customer acquisition programs, increasing the customer base by 150% in one year while boosting customer retention by 50% with loyalty initiatives and CRM tools.* Managed a $2M marketing budget, delivering $80M+ in NMV and $8M in revenue, while driving continuous improvements in unit economics (PC3 margin).* Built and led a high-performing team of 35 across marketing, design, data, and content, defining clear KPIs and establishing seamless workflows.* Led three Black Friday campaigns, achieving 10x growth during each campaign period by aligning cross-functional teams through 3 months of preparation.* Developed a traffic enrichment strategy that increased daily traffic by 5x and peak-day traffic by 8x, significantly enhancing customer acquisition potential. -
Co-Founder & Chief Marketing OfficerShopgram Nov 2017 - Feb 2020Tehran, Tehran, IrSocial commerce platform supporting Instagram sellers in transitioning to e-commerce.* Built and managed a team of 10, creating a collaborative startup culture focused on rapid growth.* Designed and executed the company’s first digital marketing strategy, achieving 100K daily website sessions in the first year.* Launched 20+ influencer marketing campaigns, generating 50K app installs and 100K leads on the platform.* Helped onboard over 500 Instagram sellers to e-commerce by providing tailored support and tools to set up their online stores.* Reduced Cost per Install (CPI) from $3 to below $1 within three months by optimizing user acquisition campaigns and leveraging data-driven decision-making. -
Product Marketing ManagerLyan | لیان Jan 2017 - Nov 2017Tehran, Tehran, Ir -
Marketing SpecialistLyan | لیان Apr 2016 - Jan 2017Tehran, Tehran, Ir -
President At Kimia Scientific GroupSharif University Of Technology Apr 2014 - Apr 2015Tehran, Ir
Mahbod Mortazavi Education Details
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Sharif University Of TechnologyMaster Of Business Administration (Mba) -
Sharif University Of TechnologyChemical Engineering -
Allameh Helli SchoolHigh School Diploma
Frequently Asked Questions about Mahbod Mortazavi
What company does Mahbod Mortazavi work for?
Mahbod Mortazavi works for Canapply
What is Mahbod Mortazavi's role at the current company?
Mahbod Mortazavi's current role is Chief Growth Officer.
What schools did Mahbod Mortazavi attend?
Mahbod Mortazavi attended Sharif University Of Technology, Sharif University Of Technology, Allameh Helli School.
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