- Making use of engineering principles to assess the software needs and development of specifications according to the needs of the user and the potential of the system- Applying mathematical modeling and optimization techniques to analyze and solve complicated problems in software development and improvement of the system performance and user experience- Performing precise quality control and applying risk analysis techniques to identify potential issues in software projects and ensuring all outputs shall meet the highest quality standards and reliability- Having close collaboration with developers, project managers, and beneficiaries to present technical insight and progress reports and facilitate effective communication and project implementation in technical teams

As a product designer for a product with 3.5 million users, my responsibilities included conducting user research(usability tests & user interviews), gathering insights, and designing multiple experiments. collaborated closely with the product managers to facilitate product decisions.• Increased the conversion rate of the product page by 14% by enhancing vendor credibility.• Revised the information architecture of the shopping cart, leading to a 2% reduction in cart abandonment.• Revamped the wishlist journey, resulting in a 20% increase in product savings and a 2% boost in conversion rate by streamlining the process for faster and easier wishlist additions.• Redesigned the review aggregator to make it accessible and easy to scan, resulting in a 17% increase in PDP conversion rates.• Created a user-friendly Cash-back flow, leading to a 20% increase in retention and a 6% boost in conversion rates.• Developed an efficient handoff process for the design team, resulting in improved pixel-perfect development outputs and increased overall efficiency.• Helped maintain Basalam Design system for 1 year and for 6 designers.

My responsibilities included designing information architecture(IA), heuristic evaluation and ultimately designing the ui and UX of applications.• Collaborated as a UX/UI designer in developing a highly efficient Hospital Information System (HIS)• Designed an impactful charity application and its accompanying website in Arabic, effectively catering to the target audience's needs and preferences.

As a graphic designer, I was responsible for creating promotional materials such as posters, flyers, brochures, and banners to promote the institute's events, exhibitions, and other activities.