Digital Marketikng Specialist
Current✅ Utilized SEMrush to conduct comprehensive keyword research and analysis, optimizing website content to improve search engine rankings and drive organic traffic and monitored organic search results using Google Search Console (GSC) and Google Analytics (GA4)✅ Created diverse content types, including text, images, and videos, to enhance website content and engage target audiences across various digital platforms.✅ Developed and executed social media content strategies, curating and posting engaging content on multiple platforms such as Instagram, LinkedIn, Facebook, and Twitter, resulting in increased brand visibility and audience engagement and tracked social media KPIs using Hootsuite and ContentStudio to measure campaign performance and inform optimization efforts.✅ Optimized Amazon listings through strategic keyword research, content optimization, and creating A+ content, Storefronts, and Brand stories, driving product discoverability and sales growth.✅ Conducted competitor analysis across multiple niches, identifying market trends, and opportunities to inform marketing strategies and improve competitive positioning.✅ Executed email marketing strategies, designing and launching newsletters, sales promotions, and on-demand emails, focusing on monitoring results and key performance indicators (KPIs) to optimize campaign effectiveness.✅ Customized WordPress themes, published web pages, author blogs, and repurposed high-performing content to maximize audience reach and engagement.✅ Utilized tools such as Canva, Illustrator, and Premiere Pro for content creation, and conducted A/B testing and conversion rate optimization using VWO and Optimizely to improve website performance and user experience.