- Managed end-to-end execution of marketing campaigns & communicate with internal & external stakeholders to ensure the success of marketing campaigns. - Developed brand management strategy & designed marketing communication strategies maintaining market share growth, brand visibility & customer satisfaction.- Involved in monthly digital campaign idea, content development, agency management, media buying plan & performance analysis for online channels.- Increased the brand visibility in ATL, TTL & BTL channels.- Assisted in the new product development process by providing market research data.- Increased outdoor branding activities by providing LED/Non-LED shop signs, billboards, etc. to the potential market.- Formulated short-term & long-term brand planning, ideas & execution for achieving business targets & growth.- Devised annual marketing budgets and allocated funds towards appropriate channels to accomplish the yearly activity plan.- Analyzed competitor’s product & offerings to provide sound recommendations to management and R&D team.- Analyzed market trends & consumer data to identify new business opportunities. - Collaborated with cross-functional teams such as sales, product development & creative to ensure alignment with company goals.

- Planned, ensured and monitored company presence on social media.- Communicated with VIP & corporate clients to identify their requirements and assist them with selecting appropriate products that meet their specifications. - Executed digital marketing & social media marketing campaigns by launching optimized adverts through Google AdWords & Meta Ads to increase company & brand awareness.- Maintained liaison with media agencies and vendors.

- Handled and improved social media query management. - Monitored and report customer perception and reaction on any campaigns by the brand.- Acquiring customer insights through their interactions and feedbacks on the digital communities

- Developed campaigns & marketing strategies, oversaw the design and implementation of new brand concepts.- Analyzed products, competitor’s offerings and prepared proposals & thus brought 5 clients. - Led client service team and improved relationship between companies and agency.