- Spearheaded design system by defining and organizing processes training a team of two junior designers which accelerated work deliveries by 3 times.- Advised the Design Manager through research activities and coordinated with a team of engineers to build a brand-new product that established a 10% increase in monthly user engagement.

- Created both customer and admin panels for Bale’s Ads B2B service focusing on creating an optimized version for mobile.- Guided two cross-functional toward keeping designs streamlined and unified across multiple platforms.- Reduced feature delivery time from 14 days to 7 days supporting the team to take an agile approach and prioritize features paying attention to our persona which resulted in +70% growth in monthly revenue.- Operated and organized a usability test guideline regarding the organization’s needs and design team concerns that got our tests conducted 2x times faster and the results much more reliable.- Enhanced “Service” page experience -which contained half of our daily users- for mobile and web platforms through user-centric design principles by leading efforts, resulting in a 10-second decrease in time of finding services and a 25% increase in services’ usage on average.- Collaborated to launch a voice interface to assist people with disabilities with receiving our financial services easier which is considered helpful by 80% of our targeted audience.- Resigned Ads service landing page by simplifying, modernizing visual aspects, and highlighting values provided by our business that converted 30% more than the previous version and decreased the bounce rate by 10%.- Contributed to testing a business idea about launching a news feed product by auditing competitors and creating a prototype that addressed engagement and revamped others’ experience which doubled the engagement criteria.- Expanded our added value by discovering potential areas in our customer's journeys to upgrade their experiences and deliver insights about how to do it in practice.

- Led and facilitated brainstorming sessions, critiques, and design reviews to strengthen the ability of - Designed deliverables such as wireframes and mockups to optimize experiences for a wide range of devices and platforms.- Effected client's mindset to see information architecture as the right tool to improve business KPIs.- Revitalized the attitude of putting users in front to address their needs.

- Initiated and conducted research studies to reduce the risk of investing in undesirable results.- Consolidated research findings, translated them into actionable ideas, and communicated those ideas to the product manager in both written and oral ways to inform them and get buy-in.- Created a design style guide from scratch to make the first experience of our product visually appealing and compelling.- Optimization our vital flows by building prototypes and testing them to find where need to be revamped which brought us a 23% increase in subscription

As a graphic designer, this experience provided me with a background of understanding how customers influenced by well-craft, high-quality, and visually aesthetic products. It also pushed me forward to choose the path of UX design.