Managing Gen Z-focused content creation for س 2025 at EVNTM, crafting innovative strategies to engage and captivate the target audience.It’s all about crafting content that’s relatable, trend-driven, and fun.

As the founder and owner of Body Aura, I launched a Gen Z-focused skincare brand, specializing in organic and natural body scrubs. I oversee all aspects of the business, from product development and branding to marketing and e-commerce. My focus is on creating high-quality, engaging products that resonate with a youthful audience. Through innovative social media strategies and a strong online presence, I’ve successfully grown the brand and built a loyal customer base.

Led the design and development of SOGO Group’s Shopify website, creating a seamless, mobile-friendly platform that enhances their e-commerce presence. Integrated various plug ins, product management tools, and optimized user experience to support business growth.Website: https://sogofmcg.com

- Developed catalogues of different restaurants in Pakistan for Careem 
Super App- Worked in synergy with Ops and Marketing to align different campaigns and explore additional markets- Assisted the marketing team in various campaigns, including but limited to the Cricket T20 series and Ramadan campaign

- Worked in a diverse environment with different departments, including Marketing, Sales (B2B & B2C) and Human Resource- Assisted in organizing two events - Stakeholders Evening & Recruitment- Generated ideas and developed social media content according to the requirement of all the departments

- Managed the entire club - Executive Council and General Body and reported to the Rotary District- Planned and executed social campaigns

- Worked on the online/offline journies for Pediasure buyers to enhance the customer journey, spread awareness of the product and understand a consumer's perspective/feedback- Developed & altered newsletters provided by the MENAP region - Analyzed market research data and assisted the marketing manager in planning BTL campaigns accordingly- Analyzed social media (Instagram & Facebook) posts and devised plans to enhance the content - Synergized with the digital team to ensure the material was according to the international Abbott policies- Designed a website layout for PediaSure Pakistan, as well as developed and sorted the content