➤ Performed end to end management of digital campaigns across paid channels from concept to delivery and managed $Million+ yearly budget on Facebook/Google AdWords/Instagram and Bing and improved conversions rates by 25% on average year on year. ➤ Effectively communicated complicated analyses on performance campaigns by developing easy-to-use reporting or visualisation dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).➤ Successfully managed customer journeys, implementing inclusive and exclusive segments, automated follow-up tasks, and conditional branching based on personalised user interactions, contributing to enhanced CRM efficiency.➤ Using Google Analytics 4 and Tableau, developed account strategies to maximise performance for branding and performance campaigns against key KPIs including CTR, CPC, CVR, and CPL.➤ Devised and executed email A/B tests, managed testing calendar, recorded results, and advised on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.➤ Developed and implemented data-driven conversion rate optimisation strategies to improve website performance and increase conversion rates and designed and executed landing page A/B and multivariate tests to optimise website elements, user flows, and conversion funnels.➤ Planned & Managed the implementation of SEO strategy, and implement effective controls to measure ongoing success across website.➤ Managed to rank page 1 position 1-5 for top 30 keywords for the business within the first year of role through keyword analysis, site and content optimisation and implementing schema components, leading to increase in revenue through organic search.

➤ Managed end to end performance advertisement campaigns for Facebook, Google and Bing with monthly digital advertisement budgets of six figures on average generating gross revenue of over 9x, reaching and outperforming KPIs (leads generated and cost per lead) regularly through highly targeted user segments across digital media. ➤ Analysed 350,000+ user data to identify bottlenecks and improved conversion rate and customer user experience, regularly proving hypotheses through A/B, multi-variate and re-direct tests, achieving increase in conversion rates by 30% on average ensuring improved user journey through Google Analytics Universal and 4, CRM system, Google Optimise, Google Search Console, Google Tag Manager, Ahrefs and Hotjar.➤ Executed SEO website Audit through Semrush, Google Search Console, Ahrefs, Yoast and Schema components to optimise SEO performance of product pages, landing pages and blogs improving page ranking continiously to page 1 for competitive product keywords actively with FAQs, Featured Snippets, Featured Videos, Blog and links.➤ Conducted and delivered regular extensive market research and post-performance reports on a weekly and monthly basis to major stakeholders within the business covering areas of success, results from different user segments, improvements needed and opportunities. ➤ Planned and executed marketing automation flows and audience segmentation for Email marketing campaigns, CRM system, Facebook and Google Ads data through Zapier, Clever Reach, GA4 & Ads Platforms.

➤ Analysed 50,000+ user data through Google Analytics & CRM system to improve conversion rate optimisation through advanced user segmentation & implemented changes to content & design of 4000+ web pages for improving WordPress website optimization and design within multiple websites increasing Avg. Time on page by 35% and lowering bounce rate by 25% improving user experience and increasing overall customer retention.➤ Developed & executed SEO & Google advertising strategies for multiple websites through website audit, competitor & keyword analysis, On-Page SEO & building backlinks to improve visibility on Google Search.➤ Led product development and marketing communications team and delivered end to end 3 high priority digital products as product manager within 5 months with projected yearly revenue of $150,000+, exceeding KPI targets.➤ Designed & Implemented end to end live and automated webinars for diverse target segments with goals of lead generation, sales & brand awareness with an average registration rate of 30%.

➤ Created interactive dashboards using Tableau with a story-based approach to visualise over 10,000+ user data converting customer behavioral insights and in-depth segmentation data to actionable insights. Consulted with digital execution team on customer retention strategy increasing retention rate by 15% in 4 months. ➤ Delivered weekly Paid Media, Organic Media & CRM strategy reports and analysis increasing website traffic by 35% and sales revenue by an average of 15% after implementation.➤ Achieved “MVP” award by building relationships with investors onboarding 5 venture capitalists for a start-up incubator program. Promoted to social media community manager for venture capitalists. ➤ Created content through Canva & managed end to end multiple EDM promotional campaigns & social media platforms (Facebook, Slack & LinkedIn).

Project lead for the launch of Biotech Exec (Corporate Wellness Program) with a group of 6 interns from the University of Sydney.➤ Led 6 interns to develop multi-channel automated marketing campaigns and go-to-market strategies.➤ Liaised with partner agencies managing integration of product design & promotional materials between different channels, with the goal of 4% conversion rate.

Enliven initiated as a social start-up with the vision of using collective power to create social innovation through youth empowerment. Key areas of focus were social awareness, financial support for underprivileged, women entrepreneurship & school infrastructure development.• Campaign Organiser: Planned and implemented digital social media awareness campaign themed on “social kindness” attaining 20,000+ organic views with positive response.• Social Media Manager: Improved social media fan base by 30% and engagement by an average of 20% by developing and implementing marketing strategy with a focus on engagement. Actively monitored campaigns and pulled actionable insights to maximise ROI for events and campaigns. • Project Lead: Organised fundraising event generating outstanding stakeholder engagement including 80+ volunteers and successfully executed major medical operations for 2 individuals.• Event Organiser: Initiated project plan and organised event for disabled children engaging over 150+ stakeholders including $500+ million organisations and created sustainable business foundation for 4 women. Achieved award for “Project with the largest number of volunteers” among 45 teams.• Project Organiser: Executed school renovation project with capacity to accommodate 120+ children and obtained “Most Sustainable Project” award through team Enliven among 48 teams.

Marketing & CSR Intern: IDLC (Industrial Development Leasing Company) - Largest Non-Banking Financial Institution in Bangladesh. • Liaised with $60+ million agencies to assist with marketing strategy development and social media management, leading to an increase in review ratings by 6%.• Managed supply chain and logistic activities for 20,000+ person event.• Led nationally broadcasted cancer awareness event where 100+ cancer affected children were positively impacted.