Sr. Digital Marketing Engineer
CurrentKey Responsibilities - * Lead advanced SEO campaigns focusing on technical optimizations, content strategy, and off-page initiatives.* Develop and implement conversion rate optimization (CRO) strategies for enhanced website performance.* Analyze data using Google Analytics and other tools to identify trends and opportunities.* Mentor team members and provide guidance on best practices.* Stay updated on industry trends and algorithm changes for competitiveness.* Evaluate emerging technologies to enhance marketing effectiveness.* Handling SEO tasks: On-Page tasks which include Meta tags Creation & Updating, Keyword Analysis, URL Optimization, Content Optimization, Seo onsite Audit.* Off-Page tasks which include Article submission, Press release submission, Forum Posting, Social bookmarking, blog posting/commenting, Guest Post, Classified Advertising, business listing, Image submission, infographics submission, PDF submission, social networking, Review posting, Questions- answer post, Product Listing, Video Promotion, Event submission etc.* SMO/SMM: Creating & maintaining client's social sites like Facebook, Twitter, Pinterest, LinkedIn etc., Daily updating new posts on the page and engaging visitors on the page etc.* SEO Tools: Google Analytics 4, Ahrefs, Bing Webmaster, Keyword Planner, Data studio for Reporting, screaming frog, Google Tag Manager, Mailchimp, Chat GPT-4o.* Reports: Creating Reports on a Monthly basis like SERP, Site accomplishments, Website traffic Report and next month task plan, half-yearly Digital marketing report, Data studio report, traffic & conversion plan Etc.Skills: Web Content Writing · WordPress. Shopify· Ahrefs.com. Clarity.microsoft.com. www.spyfu.com Analytics · SEO Audits · Off-Page SEO · Search Engine Optimization (SEO) · Yoast SEO Plugin· On-Page SEO · BrightEdge SEO Platform · YouTube Marketing · E-commerce SEO · International SEO · Organic Search · On-Page Optimization. Chat GPT-4o