Lead the Corporate Brand and Reputation function within Public Affairs:- Responsible for elevating Alkermes as a leader in driving meaningful change for people living with chronic diseases such as schizophrenia and opioid use disorder- Develop and evolve a compelling corporate narrative and activate that narrative through creative storytelling - Mobilize key external stakeholders around the company's mission and vision - Lead engagement with media influencers- Manage issues and threats to corporate brand- Serve as company spokesperson- Develop an integrated corporate social media strategy and ensure a consistent messaging, tone and visual identity across Alkermes' digital and social channels- Supervise development of brand identity assets and creation of corporate videos and advertising

• Led commercial product public relations function designed to build awareness and equity for Alkermes’ addiction and antipsychotic franchises • Established and maintained relationships with key healthcare, business and trade reporterso Secured positive brand stories in NPR, the Washington Post, CNN, CBS Evening News, VICE, Psychology Today, and other leading outlets• Served as the communications lead for the launch of the first 2-month ARISTADA ® dose and ARISTADA INITIO ®, a novel initiation regimen for the medication• Developed the positioning for the company’s growing long-acting injectable (LAI) franchise – helped contributed to consistent sales growth of 50 percent quarter to quarter since launch• Identified potential brand reputation threats and developed proactive issues management strategies. Designed and implemented the company’s first cross-functional issues management and crisis protocol• Served as liaison and communications advisor for key internal stakeholders in Medical Affairs, Commercial, Government Affairs, Regulatory and other functions

Areas of expertise:- communications strategy- issues management- innovation storytelling- media relations- CEO and executive visibility - real-time marketing- content strategy- social newsrooms- message development- thought leadership- analyst relationsBrand experience:- adidas- Canon- KAYAK- Crayola- Boston Scientific- Humana- Visa- Dow Chemical- Stoli- Nintendo- IBM- American Express- Infosys- Orasure

• Developed corporate strategy and consumer brand positioning; presented ideas and plans to key senior executives• Launched a consumer campaign with influencers Alicia Keys, Ashton Kutcher and Mario Batali • Conceived and executed a thought leadership campaign on Facebook with the White House to engage and mobilize job seekers during the economic recession • Responsible for managing all reactive and proactive media; increased media coverage by 300% within the first 6 months and developed strong relationships with key media influencers to ensure more positive and meaningful results• Served as primary spokesperson for company with national and local media as well as industry analysts • Supported social media efforts, manage content strategy and development for Monster Thinking corporate blog