As COO of Emdad HR, a subsidiary of Al Muhaidib Group, I am committed to driving operational excellence and strategic growth. My responsibilities encompass a range of core functions, including Operations, Overseas Recruitment, and Sales. Key aspects of my role include:- ExCom Member: Actively contribute as a Member of the Executive Committee, shaping the strategic direction of Emdad HR within the competitive landscape of the Al Muhaidib Group.- Leadership: Oversee and drive key management functions, including Operations and Sales, ensuring they align with organizational goals.- Strategic Decisions: Influence pivotal decisions related to strategic initiatives, operational models, and execution strategies.- Financial Oversight: Oversee the creation of comprehensive financial reports and the implementation of strategic business plans to optimize operational capacities.- Performance Evaluation: Utilize data and metrics to evaluate performance, enabling informed decision-making and continuous improvement.- Cultural Excellence: Foster a culture of excellence by leading and motivating the workforce towards peak performance, growth, and dedication.- Overseas Management: Lead and manage overseas departments to ensure efficient operations and alignment with company goals.- Client Relations: Foster strong professional relationships with clients and industry networks, driving mutual growth and unwavering loyalty.- Risk Management: Identify potential risks and opportunities within the organizational and external landscapes, safeguarding business interests.- Problem Solving: Address and resolve complex issues at two levels—internally with our team and externally with clients. With a focus on building an outstanding corporate culture, I am dedicated to solidifying Emdad HR's market position and driving success in the Saudi Arabian HR industry.

In 2018 I was promoted to work as an Executive Director at Reach Holding where I was assigned to work as a General Manager in one of the Customer Service Centers in the Government Transactions Sector (AMER, TASHEEL, TADBEER), addition to that the direct tasks assigned by the Founder and Chairman of the Reach Holding .

Since 2007 as an Executive Director of Reach Employment Services, I have been responsible for the follow-up, development, monitoring, and implementation of:- Marketing the company as one of the best service providers in recruitment and outsourcing.- Prepare all business development activities and plans mainly for the government sectors in Dubai and the Northern Emirates. - Fully Responsible for all the Registrations with the government institutions as a service provider in recruitment and outsourcing.- Following up the human resources market and studying the competitor’s weaknesses and strengths to keep Reach Employment Services as one of the best service providers for recruitment and outsourcing services.- Reviewing government tenders and being a part of the team that prepared the technical & financial Proposals. - Recruiting all types of employees by using a modern recruitment mechanism based on awareness of the needs of the clients and providing the appropriate expertise to work with them.- Following up on the projects based on the creation of customer satisfaction and considering the employees who work for us as an outsource is one of the best ways to express the company’s high level of service and to enhance the profitability of the company.

Handling all the government sectors in UAE as an Account Manger , such as of Dubai Municipality, Dubai Economic Department, RTA ...etcResponsible about the recruitment process and team .

Working on deals with many of government sectors in Dubai & Northern Emirates to provide them Recruitment and Outsourcing services.

Marketing Activity for Reach Employment Services , to make it well known for the government sectors.

Training the government employees in Palestinian Authority about how they can use the computer deeply in their works and other types of training related to their work.