With over seven years of experience in marketing education and research, I am currently a course leader and a senior lecturer in marketing at Nottingham Trent University (NTU). I oversee two postgraduate courses at Nottingham Business School (NBS), and teach various marketing modules at undergraduate and postgraduate levels. I also conduct research on brand management and corporate social responsibility (CSR), and have published multiple papers in peer-reviewed journals and conferences. I hold a PhD in brand management and CSR from the University of Northampton, and I am a Fellow of the British Higher Education Academy (FHEA) and an Affiliate of the Chartered Institute of Marketing (CIM). I am passionate about developing innovative and engaging learning experiences for students, and advancing knowledge and practice in marketing and branding. I aspire to contribute to the academic and professional community, and to the social and environmental impact of NBS and NTU.