As the Head of CX/CRM at Jaidah Group, I lead the customer experience management and relationship marketing initiatives for Hyundai, Chevrolet, and Geely brands in Qatar. With over 20 years of experience in CX/CRM, I have developed and implemented cutting-edge strategies and solutions that enhance customer loyalty, retention, and satisfaction across multiple sectors and channels.My core competencies include CX/CRM design and execution, business intelligence and analytics, contact centre management and optimization, and customer engagement and communication. I am passionate about delivering exceptional customer value and creating a competitive advantage for my organization. I hold multiple certifications in CX/CRM, business analysis, e-marketing, and contact centre management, as well as a PhD in Business Administration, focusing on Conversational AI.