Maria Alejandra Hernandez Email & Phone Number

Venezuela

Venezuela

• Develop and execute comprehensive advertising campaigns utilizing mass media and direct marketing tactics (promotions, events) to optimize brand impact.• Craft and implement monthly content strategies highlighting product features and benefits, aligning with target audience preferences and market trends.• Foster strategic partnerships with social media influencers, ensuring brand alignment and maximizing product visibility.• Coordinate and managed product photography sessions to enrich content library and enhance merchandise presentation.• Design captivating visual assets for print materials, custom product patterns, and digital platforms.

• Designed aesthetically pleasing and functional pages, collaborating closely with the development team to ensure seamless integrationof designs for the company website• Produced engaging visual content for social media, encompassing graphics and images, to effectively promote the brand and fosteraudience engagement• Crafted forms and documents with a focus on user-friendly design, adhering to the pre-existing brand's aesthetic guidelines andensuring a seamless user experience• Created captivating designs for both print and digital publications, including brochures, infographics, reports, and other marketingmaterials, contributing to a compelling brand narrative

Caracas, Federal District, Venezuela

- Develop innovative and creative campaign ideas for clients, supporting brand awareness, user experience, digital marketing, social media strategies, website projects. - Support the development of brands value by applying the Scalex methodology. - Prepare and execute detailed plans for new and ongoing projects, assuring that deadlines are met within set timelines- Conduct thorough research for clients including benchmarking analysis, industry trends, brand awareness, marketing KPIs and brand architecture models- Design the necessary visual content and set up client presentations in order to demonstrate our work seamlessly and productively- Participate in workshops and seminaries to guide clients through their Scalto branding experience - Assist the design team with materials for our clients' visual identity needs, such as logo designs, packaging designs, and branding

Caracas, Federal District, Venezuela

• Managed 5+ team of graphic designers and account managers to maintain constant communication between both parties• Collaborated with creative director to design strategy for branding, styling, and positioning of 19 customers • Coordinated weekly staff meetings between designers and community managers to ensure that project goals were aligned and deadlines successfuly met• Analyzed and reported on active engagements between team members and senior leadership weekly. Produced and delivered executive team presentations and dashboards that were key in the strategy and decision making of Operations• Led pre-production and direction of photoshoots for content collecting purposes. Collaborated with production team and account managers to schedule and organize content creation sessions• Designed and staged photography for key production settings collecting appropriately styled content for each brand• Supervised creative team to ensure quality control of design projects for key customers

Caracas, Federal District, Venezuela

• Created graphic content for social media profiles for 4+ customers, and built relationships with customers to understand brand needs• Implemented social media campaigns, and new brand strategies for clients to ensure exposure and profile engagement. Gathered, quantified, and reported customer growth and impact • Collaborated with community and engagement managers to evaluate and translate ideas into creative visual campaigns• On boarded new clientes into the agency and co-led status updates with senior manager to ensure customer satisfaction

Princeton, Nj

• Supported introduction and execution of internal communication strategies that resulted in successful staff management• Assisted with the coordination of company events and conferences to ensure successful engagement from company employees • Created promotional material for different digital marketing channels including internal and external webpages and social media • Researched and projected new social media strategies across company platforms to grow company exposure in the pharma industry

Raleigh-Durham, North Carolina Area

• Consolidated and provided support to the marketing department through print, digital, and web channels for senior leadership• Produced logos for newly acquired clients and assisted with collateral updates on print media while building customer relationships

Elon, North Carolina

Huntersville, North Carolina

• Designed magazine layouts and advertising materials according to marketing and branding guidelines• Communicated and updated customers regarding projects, and gathered feedback to be presented to senior management

Elon, Nc

• Worked with students to improve their Spanish skills by holding conversation classes, reviewing essays and assignments• Taught students about the Hispanic-Latino culture• Organized cultural events such as cooking classes and book clubs for up to 30 students at a timeCommunications Committee Member • Managed social media accounts such as Instagram, Facebook, and Twitter by creating content and posted updates weekly• Contributed to a office newsletter once a semester to update the campus on programs and events; created advertisements to spread the word about events

Elon, Nc

• Co-hosted a weekly, hour-long radio show, “Sabor Latino”; played a variety of Spanish music and spoke in both Spanish and English to appeal to a wide audience • Educated listeners on Latino artists’ and background and culture

Masters

Communication Design, Design And Visual Communications, General

High School Diploma