Mahesan Param (Mash) Email and Phone Number
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MY
Mahesan Param (Mash)'s Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Mahesan Param (Mash)'s Contact Details
Mahesan Param (Mash) work email
- Valid
Mahesan Param (Mash) personal email
n/a
Mahesan Param (Mash) phone numbers
About Mahesan Param (Mash)
I simplify brand-building using creative channels to generate higher revenue for corporations. Highly curious by nature with a problem-solving mindset, I develop impactful strategies to generate brand loyalty - creating the most sustainable form of sales or subscription conversion for any business. With almost 20 years of experience in creative media - having worked in broadcasting (radio and television), FMCG corporations, and creative agencies, I now lead various creative start-ups in strategy, creative engagement, and community management. My roles and expertise include brand and marketing strategy, project management, and creative marketing management. I thoroughly enjoy working with brands and solving problems...The more sophisticated the challenge, the more creative the solution! This fundamental motto, alongside my drive for creative supremacy has enabled me to travel places to work and work with different nationalities for various brand ROIs. My experience over the years has involved projects in Asia, Europe, and Africa - working in over 20 countries. The completed projects/employment have enabled me to gather valuable information on world cultures, trends, values, and principles that I adopt and adapt in my role as a Marketing Strategist - all of which focusing on human engagement. Recipient of the Chevening Award from the Foreign and Commonwealth Trade Office of the United Kingdom in 2018, I pursued research on impactful branding initiatives using creative engagement platforms in the United Kingdom. Focusing on music festivals, my ethnographic research entailed studying the roles of creative stakeholders in place branding for various socioeconomic benefits. I’m a People-First-Person, always curious to dive deep into the human engagement with a brand - understanding the psychological/emotional reasoning behind the attachment/detachment towards a service or product. This has enabled me to think beyond boardrooms and whiteboards. It has driven me to finds answers to real-life questions associated with brand marketing, and implement creative solutions. I thrive with human interaction, a galvanizer by nature! I love sports, music, nature, traveling and reading. These are elements in my life that has shaped me as a person.
Mahesan Param (Mash) Work Experience Details
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Co-FounderSoccal.AiKuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My -
Associate Director2X Sep 2024 - PresentWp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia2X is a international Marketing-as-a-Service firm based in Malaysia, with satellite offices in Philippines and United States - serving clients from the US and EMEA region. With almost 100 clients globally, 2X Marketing enables corporations to scale their marketing operations using industry-leading tech and expertise. Highly specialised in B2B Marketing, 2X provides a wide array of services suited for businesses of mid to large sizes from various industrial and service sectors. With more… Show more 2X is a international Marketing-as-a-Service firm based in Malaysia, with satellite offices in Philippines and United States - serving clients from the US and EMEA region. With almost 100 clients globally, 2X Marketing enables corporations to scale their marketing operations using industry-leading tech and expertise. Highly specialised in B2B Marketing, 2X provides a wide array of services suited for businesses of mid to large sizes from various industrial and service sectors. With more than 1000 highly equipped individuals (and growing), 2X's Marketing-as-a-service model has been proving to be effective for business growth and expansion. My role here includes1. Leading B2B marketing operations and projects for clients across various countries2. Planning and managing account resources for impactful marketing outcomes3. Planning, managing and executing strategic marketing campaigns with challenging deadlines4. Managing account stakeholder relations to deliver high-value services aliging with outcome goals5. Supporting corporations with organisational transformation and ensuring smooth marketing transition6. Augmenting organisations with highly valuable skillset, experience and best practices to plan and implement robust marketing structures and detailed execution7. Managing marketing strategy and operations assessment to construct revamped frameworks based on best practises for sustainable outcomes, yielding positive business outcomes Show less -
Head Of Brand And StrategyNeon Events Jan 2016 - PresentBangkok, Bangkok City, ThailandNeon Events are the owners of Neon Countdown, Neon Music Festival and Sunset by Neon - 3 platforms that provide experiential engagement, fusing music, art, culture and place. My involvement with Neon Events begun on a table, in a room with 3 other people - creating and devising a brand name and concept. Being part of the founding team creating this international platform for talent and brand showcase, my roles include operations, stakeholder management, branding, marketing and other… Show more Neon Events are the owners of Neon Countdown, Neon Music Festival and Sunset by Neon - 3 platforms that provide experiential engagement, fusing music, art, culture and place. My involvement with Neon Events begun on a table, in a room with 3 other people - creating and devising a brand name and concept. Being part of the founding team creating this international platform for talent and brand showcase, my roles include operations, stakeholder management, branding, marketing and other related administration. All these roles include team and community management in order to fulfill the objectives of the platforms. The roles I undertake relate to various industries and the main objective is new concepts and problem-solving. Some of the various achievements include:1. Securing sponsorships, accumulated approximately MYR 5 million over 3 projects 2. Expanding business reach and exploring new markets; Thailand and China 3. Physical operation and project management rivaling major competitors 4. Branding and marketing strategy with world renowned brands5. External stakeholder strategy and execution - with major counterparts from US, UK, Europe and Asia. 6. Live production and post event management with all stakeholders 7. Many others that relate to the establishment Show less -
Founder And Chief Marketing OfficerTkovr.Ctrl Feb 2014 - PresentLondon, England, United KingdomTKOVR.CTRL focuses on utilizing creative strategies resulting in high-level impact. Working with a broad spectrum of clients across the world, TKOVR.CTRL stands out with brand-related engagement that drives brand resonance for better sustainability. Strategy accounts for 70% of any brands' success and as such, TKOVR is a community of strategy experts that thrive in building brands with sound processes and values. -
Head Of Sea Marketing StrategyTin City Impact Jan 2021 - Sep 2024Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaRoles and responsibilities with Tin City Impact includes (and not limited to); 1. Strategic planning and execution 2. Team leadership and development3. Brand marketing and positioning 4. Integrated campaign management5. Data-driven decision making 6. Product marketing and launch strategy7. Customer acquisition and retention8. Partnership and stakeholder management9. Budgeting and resource allocation10. Performance tracking and reportingKey… Show more Roles and responsibilities with Tin City Impact includes (and not limited to); 1. Strategic planning and execution 2. Team leadership and development3. Brand marketing and positioning 4. Integrated campaign management5. Data-driven decision making 6. Product marketing and launch strategy7. Customer acquisition and retention8. Partnership and stakeholder management9. Budgeting and resource allocation10. Performance tracking and reportingKey Achievements1. Accumulatively growing client service portfolio by 3.5X2. Working with FMCG brands and creating more than 72 POSs within 12 months3. Successfully conceptualised and executed project pitching initiatives, securing multi-million dollar projects in the Middle-East for a Malaysian-based business (Healthcare sector)4. Successfully growing clients' accounts (for the agency) by 5X Show less -
Head Of BacengageBac Education Feb 2020 - Jan 2021Petaling Jaya, Selangor, MalaysiaHeading stakeholder engagement the following: 1. Conceptualized, created, and managed stakeholder related projects involving creative channels 2. Overlooked content creation, production, and community platforms for stakeholder events, branding activities, and campaigns3. Management of facilities and services under the BAC Education Group, for the engagement of internal and external stakeholders. 4. Sourcing of talents for content production and marketing5. Established… Show more Heading stakeholder engagement the following: 1. Conceptualized, created, and managed stakeholder related projects involving creative channels 2. Overlooked content creation, production, and community platforms for stakeholder events, branding activities, and campaigns3. Management of facilities and services under the BAC Education Group, for the engagement of internal and external stakeholders. 4. Sourcing of talents for content production and marketing5. Established strategic partnerships with external brands for the enrichment of stakeholders' experience6. Created unique brand experiences using creative platforms like music festivals, concerts, and experiential campaigns (both internal and external stakeholders) to supplement brand development7. Actively leading and managing various virtual/digital platforms and projects. This includes digitizing content, virtual content production, engagement platforms, e-Sports, digital and creative experience management. Already concluded more than 20 virtual projects and working on creative channels for corporate branding8. Closely work with various tech startups which includes omni-channel advertising and marketing. Some of the extensive involvement are content production, digital platform planning, physical and virtual user acquisition and activation, audience expansion and project management. Show less -
Production ManagerProsystem Services Oct 2018 - Jan 2020Ruislip, Greater London, United KingdomProduction management including planning of logistics, production and human capital for clients in succeeding projects. Some role responsibilities includeded:1. Planning and executing events in United Kingdom and the EU2. Assisting with material logistics and manpower management3. Creating and management of online channels 4. Generating leads and engagement using social media channels5. Assisting with inventory management6. Developed and expanded the agency online… Show more Production management including planning of logistics, production and human capital for clients in succeeding projects. Some role responsibilities includeded:1. Planning and executing events in United Kingdom and the EU2. Assisting with material logistics and manpower management3. Creating and management of online channels 4. Generating leads and engagement using social media channels5. Assisting with inventory management6. Developed and expanded the agency online presence by 35% in 13 monthsConcluded projects included: 1. Concert tours2. Music festivals3. Corporate shows and launches4. Branding execution Show less
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Marketing ManagerFac3 Entertainment Sdn Bhd Mar 2016 - Aug 2018Malaysia1. Planning and executing events in United Kingdom and the EU2. Assisting with material logistics and manpower management3. Creating and management of online channels 4. Generating leads and engagement using social media channels5. Assisting with inventory management6. Developed and expanded the agency online presence by 35% in 13 months -
Events ExecutiveIm4U Jun 2014 - May 2015Kuala Lumpur, Malaysia1. Successfully recruiting and building the radio offline team2. Successfully assisting with setting up operations and launching the radio station3. Managing a team of 20 members for nationwide projects4. Conceptualising, planning and executing more than 15 nationwide youth and brand projects 5. Expanded the sponsorship portfolio of the radio station with the inclusion of artistic events and projects in Malaysia6. Volunteered for national duty to rescue flood victims under… Show more 1. Successfully recruiting and building the radio offline team2. Successfully assisting with setting up operations and launching the radio station3. Managing a team of 20 members for nationwide projects4. Conceptualising, planning and executing more than 15 nationwide youth and brand projects 5. Expanded the sponsorship portfolio of the radio station with the inclusion of artistic events and projects in Malaysia6. Volunteered for national duty to rescue flood victims under the radio banner - leading a team of 15 members in a task force7. Generated and managed 5 sponsor/partner accounts Show less
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Marketing ExecutiveProdigy Laboratory Jan 2010 - Feb 2014Kuala Lumpur, Malaysia1. Assisted the production and ideation team to design new concepts to acquire new accounts. Accounts include Loka (Malaysia), Marbek (UK) and Tamarai (UK). 2. Created an efficient team of on-ground marketers to service new accounts. 3. Creating and managing talents platforms to develop young and budding musical talents. Platforms include Raising the Bar and Tamil Rhythm and Poetry. These efforts were then developed to work closely with government ministries linked agencies to promote… Show more 1. Assisted the production and ideation team to design new concepts to acquire new accounts. Accounts include Loka (Malaysia), Marbek (UK) and Tamarai (UK). 2. Created an efficient team of on-ground marketers to service new accounts. 3. Creating and managing talents platforms to develop young and budding musical talents. Platforms include Raising the Bar and Tamil Rhythm and Poetry. These efforts were then developed to work closely with government ministries linked agencies to promote non-violence and youth empowerment.4. Acquiring new brand promotion and production accounts from the UK (worth RM 175, 000) 5. Assisted in expanding business to new markets including India, Sri Lanka, Denmark, Switzerland, France and UK. 6. Led a team of 6 people to create a brand to gather local musician and producers to crowd fund a project to provide aide for under-privileged youth and families. Also headed the editorial board by designing and producing a magazine for this project. Fund raising project collected a total of RM126,000 to be donated to selected beneficiaries.7. Assisted in business development in the APAC and European regions8. Created and planned immersive marketing and advertising platforms9. Expanding sponsorship and collaboration portfolios with local and international corporations10. Generated projects' valued about MYR 8.9 million in 3 years (as a team) 11. Assisted in strategic partnerships and external major projects12. Led strategic partnerships and project management for minor projects in Malaysia Show less
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Events ExecutiveLobos Entertainment Mar 2007 - Oct 2009Kuala Lumpur, Malaysia1. Assisting production manager with events production and logistics.2. Assisting key account managers with clients accounts - production, on-ground events and logistics. 3. Assisted key account managers in producing collateral to meet timeline of clients. In doing so, managed to secure clients for long-term contracts. Clients include TESCO, Petronas and Carlsberg. 4. Assisted the company is acquiring talent, organising events (small scale) and heading smaller projects. Projects… Show more 1. Assisting production manager with events production and logistics.2. Assisting key account managers with clients accounts - production, on-ground events and logistics. 3. Assisted key account managers in producing collateral to meet timeline of clients. In doing so, managed to secure clients for long-term contracts. Clients include TESCO, Petronas and Carlsberg. 4. Assisted the company is acquiring talent, organising events (small scale) and heading smaller projects. Projects included on ground marketing for Mydin and TESCO. 5. Led the project team for key accounts like Shell and Petronas - including projects in Phuket, Thailand. 6. Leading FMCG offline brand campaigns in Malaysia7. Assisted in managing brands for activation projects in Southeast Asia8. Led the broadcast projects as the main emcee9. Assisted in stakeholder relations Show less
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Marketing Event ExecutiveMedia Prima Berhad May 2005 - Nov 2006Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia1. Joined as an emcee/host and climbed up the ladder to management (Fly FM x TheSun) 2. Successfully managed 20 events in a span of 15 months3. Successfully conceptualised, planned and executed 12 projects4. Assisted in generated 3 partnerships with universities that generated various ad buys for the radio
Mahesan Param (Mash) Skills
Music Production
Music Performance
Mechanical Engineering
Hosting Events
On Air Hosting
Deejaying
Financial Analysis
Piano Playing
Indian Classical Music
Management
Marketing Communications
Strategic Planning
Microsoft Office
Marketing Strategy
Customer Service
Business Development
Project Management
Marketing
Event Management
Social Media Marketing
Public Relations
New Business Development
Project Planning
Advertising
Sales
Training
Event Planning
Social Media
Powerpoint
Public Speaking
Budgets
Negotiation
Entertainment
Social Networking
Crm
Sales Management
Mahesan Param (Mash) Education Details
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Communication And Media Studies -
Mechanical Engineering
Frequently Asked Questions about Mahesan Param (Mash)
What company does Mahesan Param (Mash) work for?
Mahesan Param (Mash) works for Soccal.ai
What is Mahesan Param (Mash)'s role at the current company?
Mahesan Param (Mash)'s current role is Co-Founder.
What is Mahesan Param (Mash)'s email address?
Mahesan Param (Mash)'s email address is ma****@****c3.asia
What is Mahesan Param (Mash)'s direct phone number?
Mahesan Param (Mash)'s direct phone number is +601022*****
What schools did Mahesan Param (Mash) attend?
Mahesan Param (Mash) attended Brunel University London, Universiti Tunku Abdul Rahman, Tunku Abdul Rahman University College.
What skills is Mahesan Param (Mash) known for?
Mahesan Param (Mash) has skills like Music Production, Music Performance, Mechanical Engineering, Hosting Events, On Air Hosting, Deejaying, Financial Analysis, Piano Playing, Indian Classical Music, Management, Marketing Communications, Strategic Planning.
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