About 25 years' experience in consumer insights, research-based consultancy and story-telling. Over two decades in the Middle East. Managing P&L for one of the fastest growing agencies in the region, with a team size of 50 dynamic and multi-talented individuals, spread across multiple geographies. Have been a visiting faculty for a semester at Manipal University Dubai. Have been a guest speaker at Ajman University and Institute of Management Technology Dubai. Was recently invited by SP Jain as a corporate guest jury for their post-graduate course on Entrepreneurship of Disruptive Launch for Masters of Global Business students. Wide-ranging experience spanning global & regional clients, across regions (Middle East, North Africa, Sub-Saharan Africa, South Africa, Turkey, India & Pakistan) & sectors (real estate, govt./public sector, education, media, beverages, foods, personal care & home care). Launched ‘Areas of Expertise’ (AoE) Centre of Excellence – one of the strategic growth drivers for TNS. Managed AoE Strategic Consulting, AoE Academy and AoE Leadership Forum initiatives in TNSRegional Head for Innovation & Product Development for TNS. Led Brand Strategy practice area in the CPG domain.People development & coaching skills; people management (cross-functional teams).Specialties: Consumer Needs Segmentation & Brand positioning (including Brand strategy activation workshops); Innovation & Product Development; Knowledge Management - 360 degree approach; Client side exposure through ‘Secondment’ at Unilever; Market Size/Demand Estimation; U&A; Pricing/Choice Modelling; VOC/ CX & Mystery Audits; Brand/Ad Tracking; Technical Observation studies etc.