UX/UI Design: Crafting intuitive and visually appealing user experiences for digital products across various platforms like web, mobile, and software applications.User Research: Researching to understand user behaviour, needs, and preferences, providing valuable insights to inform the design process.Prototyping: Creating interactive prototypes that allow clients to visualize and test the functionality and usability of a design before final development.Visual Design: Designing the visual elements of an interface, including colour schemes, typography, icons, and imagery to create a cohesive and attractive design.Usability Testing: Evaluating designs through testing with actual users to identify usability issues and refine the user experience.Brand Identity Design: Developing brand identities, including logos, brand guidelines, and other visual elements that represent a brand's personality and values.Design Consultation: Expert advice and guidance on design strategies, trends, and best practices to improve products and experiences.

Art Director:. Directed all shoots for all potential platforms, campaigns, and stories . Managed the entire production team and commissioned photographers, artists, and freelancers to work on projects. Developed detailed budgets and timelines for artists and photographers. Conducted a yearly review and workshop meeting with the photographer. Executed stakeholder's requirements and align projects . Delegated responsibilities to other designers and peer coached them. Coordinated and spearheaded a cross-functional team for commercial projectsDeputy Art Director. Supervised and designed cover, cover story, and important features. Lead a team of designers and copywriters to generate ideas and concepts to build a strong story aligned with the theme of the magazine. Planned and prepared photography brief for upcoming shoots. Commissioned photographer for stories and brief accordingly. Held debrief post shoots with review and performance feedback. Scouted potential photographers/illustrators for freelance work. Planned future stories and themes with the edit teamSenior Graphic Designer. Determined photographs, art, or other design elements to use. Maintained a high level of standards for visual design and brand identity. Archived and made a detailed database for future reference. Conducted in-depth research for potential storylines and concepts . Prepared artwork for prepress process and overlooked production process.

Worked in three different magazines - MW, Rollingsone, The Yuva. Generated clear ideas and concepts in tandem with the copywriter. Presented stories/ design ideas to internal and external stakeholders. Designed all three magazines ensuring a fresh look and feel in every issue. Produced artworks for marketing and events organized