• Oversee the POS software and POS hardware operations of the company. Manage the entire lifecycle of a product, from conception to design, manufacturing, and post-launch support.• Provide strong leadership to the technical team, setting clear goals & expectations. Build and maintain strong relationships to create a transparent flow of information between teams.• Support in developing, coordinating, and enforcing IT systems, policies and procedures. Effectively utilize manpower, and other resources to maximize productivity.• Implement strategies for continuous process improvement, cost reduction, and increase efficiency. Oversee quality control measures to maintain high product standards.• Efficaciously provide technical training and monitor junior tech support specialists. Foster a culture of learning and development, & ensure team must have the necessary skill set.• Stay abreast of technological advancements relevant to the industry. Analyze data related to operations, productivity, and product performance to make informed decisions.• Develop and implement new products based on customer needs. Ensure that manufactured products meet or exceed customer expectations for performance and reliability.• Implementing and monitoring the company's social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

• Oversaw full project management lifecycle & execution of digital marketing programs encompassing email, direct mail, and social media management.• Headed the customer segmentation, brand positioning and communications strategies to enable the brand to connect more emotively to consumers.• Responsible for analyzing and identifying gaps in on-site website content and also planning keyword to improve website ranking. Coordinated with the SEO vendor for executing identified activities.• Supported Online Marketing team in planning digital marketing campaigns. Blended the knowledge of Business Operations and Technology to develop strategies and solutions to increase margins.• Sent bulk mailers to the dedicated database and checked the HTML template for compatibility issues with the vendor for PCs, laptops, and mobile phones.• Managed multiple vendors to execute advanced technical projects. Translated high-level business needs to technical requirements/tactical recommendations, & vice versa.• Led & executed strategic planning, technical requirements documentation, creative direction, creation of segmentation & email delivery workflows using CRM software.• Worked cross-functionally with the Customer Service team to establish visibility and a response structure to ongoing reputation management efforts across key services.• Managed weekly/monthly reporting dashboard and adjusted traffic forecasts in all digital marketing channels to reflect changing customer behavior.• Created and maintained digital programs effectiveness reports and presented insights and recommendations to internal and external stakeholders. Provided tech support for digital marketing to improve and find the right technology for marketing team.

• Actively monitored technical issues that impeded digital issues and worked closely with the technology team towards resolution.• Pro-actively participated in all aspects of the product lifecycle and managed multiple technical issues as well as marketing activities. • Managed the development of specific and future identified products, as well as the ongoing technical development of specific products and all other development activities.• Mentored junior team members and ensured the achievement of the target set by the organisation. • Product Costing (the cost incurred to create a product that is to be sold in the market. The cost includes materials, labor,).

• Successfully managed the customer support team of the company. Ensured the team had provided technical support to clients on a wide range of company products.• Actively involved in providing support to products at PAN India level. Imparted training to team members on changing technology and clients requirements.

Electronic weighing machine assembly