Hassan Mahfouz personal email
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Accomplished marketing professional with more than 20 years of experience in the communication industry. Creative, proactive, dynamic and results-focused with strong strategic and analytical skills with business wisdom ensuring positive contribution to the organization. I carry verifiable record of achievements including brand awareness, business efficiency and profit growth. Specialties: Strategic marketing | Analytical and planning skills | Budget planning, management and cost controls | Team leadership and supervision | Media placement and agency management | Market research and competitive analysis| Effective digital marketing and social media implementation and analysis
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Digital Marketing DirectorDigital Oak May 2016 - PresentDoha, Qatar• Build, plan, implement and manage the overall digital marketing strategy• Manage and train the rest of the team• Stay up to date with the latest technology and best practices• Manage and oversee different digital marketing channels• Measure ROI and KPIs• Prepare and manage clients' digital marketing budget• Oversee all the clients' social media accounts• Measure and manage online content• Track SEO and Google Analytics data and make complex analysis •… Show more • Build, plan, implement and manage the overall digital marketing strategy• Manage and train the rest of the team• Stay up to date with the latest technology and best practices• Manage and oversee different digital marketing channels• Measure ROI and KPIs• Prepare and manage clients' digital marketing budget• Oversee all the clients' social media accounts• Measure and manage online content• Track SEO and Google Analytics data and make complex analysis • Anticipate sales performance trends • Organize and lead digital marketing team • Research competition, investigate benchmarks and provide suggestions for improvement Show less -
Senior Marketing ConsultantAbu Dhabi Ports / Khalifa Industrial Zone (Kizad) Mar 2011 - May 2022Abu DhabiResponsibilities:• Develop and oversee implementation of the marketing plan promoting Kizad locally and internationally to attract foreign investments to Abu Dhabi• Evaluate market research and adapt marketing strategy in line with the dynamic market changes• Manage daily activities of my team and maintain a consistent corporate image across all channels (print, digital, customer experience, PR and social media)• Work closely with other units enabling them to meet their business… Show more Responsibilities:• Develop and oversee implementation of the marketing plan promoting Kizad locally and internationally to attract foreign investments to Abu Dhabi• Evaluate market research and adapt marketing strategy in line with the dynamic market changes• Manage daily activities of my team and maintain a consistent corporate image across all channels (print, digital, customer experience, PR and social media)• Work closely with other units enabling them to meet their business goals• Maintain flow of information with business development to attract and maintain new business leadsAchievements:• Increased brand awareness from 20% to 52% among the regional and international target markets (74% in UAE)• Increased relevant website unique visitors by more than 300%• Increased business leads by 60%• Launched state of the art visitor center with integrated digital signage and customer engagement touch points Show less -
Marketing DirectorGpc Gis For Adsic (Abu Dhabi Systems & Information Centre) Jun 2009 - Apr 2011Responsibilities:• Prepare and direct the overall marketing, PR and strategic plans• Prepare high impact presentations for the Executive CouncilAchievements:• Launched and managed the first edition of GIS Day
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Marketing ManagerDubai Properties Feb 2008 - Mar 2009Responsibilities:• Planned and executed successful marketing, advertising and brand strategies for Mudon, Business Bay, Culture Village, The Villa and JBR• Directed and managed 4 media and advertising agencies and a marketing budget of AED 30 million• Analyzed markets for business trends and market insights.Achievements:• Launched Mudon, AED 55 billion master development, into the marketplace• Launched 2 new projects within the Culture Village development, projects sold… Show more Responsibilities:• Planned and executed successful marketing, advertising and brand strategies for Mudon, Business Bay, Culture Village, The Villa and JBR• Directed and managed 4 media and advertising agencies and a marketing budget of AED 30 million• Analyzed markets for business trends and market insights.Achievements:• Launched Mudon, AED 55 billion master development, into the marketplace• Launched 2 new projects within the Culture Village development, projects sold out within 2 days• Developed cross marketing promotion with Emirates Holidays to increase our customer base• Designed and managed Cityscape 2008 Show less -
Account ManagerTbwa\Raad Oct 2006 - Feb 2008Responsibilities:Accounts Handled: Nissan Middle East (NMEF)• Managed Nissan Middle East’s through the line communication requirements• Strategic positioning, product development and marketing executions for all Nissan SUVs• Analyze business trends and market insights through market research and personal observations• Led and directed teams in all the GCC to address client’s needs in the respective marketsAchievements:• Launched for the first time Nissan Xterra… Show more Responsibilities:Accounts Handled: Nissan Middle East (NMEF)• Managed Nissan Middle East’s through the line communication requirements• Strategic positioning, product development and marketing executions for all Nissan SUVs• Analyze business trends and market insights through market research and personal observations• Led and directed teams in all the GCC to address client’s needs in the respective marketsAchievements:• Launched for the first time Nissan Xterra, Nissan Qashqai and Nissan Navara to the GCC Market (TV, Print, Outdoor, Online, Activation & Sales Centers branding)• Re-launched the 2008 Nissan Pathfinder and Nissan Armada • Enhanced Nissan’s image in the Saudi market by presenting Nissan’s range of products at Janadriah, the biggest cultural event in Saudi Arabia. Show less
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Account ManagerLeo Burnett Feb 2006 - Oct 2006Responsibilities:Accounts Handled: General Motors (GM) & National Bank of Dubai - ‘Ajial’• Supervising all the tactical communication of General Motors across the GCC• Budget study & allocation to each of the car line• Preparing marketing and activities plans• Regularly monitored and analyzed competitive advertising and competitive product activityAchievements:• Launched the all-new 2008 Escalade to the GCC local markets (Print)• Managed several sponsorships… Show more Responsibilities:Accounts Handled: General Motors (GM) & National Bank of Dubai - ‘Ajial’• Supervising all the tactical communication of General Motors across the GCC• Budget study & allocation to each of the car line• Preparing marketing and activities plans• Regularly monitored and analyzed competitive advertising and competitive product activityAchievements:• Launched the all-new 2008 Escalade to the GCC local markets (Print)• Managed several sponsorships and product placements at high end events and venues (Montgomerie Golf Tournament, Chicago at Mina Al-Salam, Madinat Jumeirah etc…)• Re-launched NBD’s youth account ‘Ajial’ to the UAE market (Print & Online). Show less -
Account ManagerMemac Ogilvy Nov 2003 - Feb 2006Responsibilities:Accounts Handled: Unilever ‘DOVE’ / IBM / Lenovo / Pearl Qatar• Managed my accounts’ through the line communication requirements• Regularly monitored and analyzed competitive advertising and product activity• Monitored and managed local store displays in UAE and SaudiAchievements:• Launched the famous ‘Campaign for real beauty’ in the GCC. (TV, Outdoor, Activation & Online)• Re-launched Dove Shampoo – new formula & pack (TV, Outdoor, Activation &… Show more Responsibilities:Accounts Handled: Unilever ‘DOVE’ / IBM / Lenovo / Pearl Qatar• Managed my accounts’ through the line communication requirements• Regularly monitored and analyzed competitive advertising and product activity• Monitored and managed local store displays in UAE and SaudiAchievements:• Launched the famous ‘Campaign for real beauty’ in the GCC. (TV, Outdoor, Activation & Online)• Re-launched Dove Shampoo – new formula & pack (TV, Outdoor, Activation & Online)• Successfully enhanced the process of IBM’s regular tactical print campaigns to improve efficiency• Led and managed participation in ‘Carrefour beauty week’, takes place in 7 branches at the same time• Developed interactive skin care feedback program to be used at exhibitions and activations Show less
Hassan Mahfouz Skills
Hassan Mahfouz Education Details
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Business Administration
Frequently Asked Questions about Hassan Mahfouz
What company does Hassan Mahfouz work for?
Hassan Mahfouz works for Digital Oak
What is Hassan Mahfouz's role at the current company?
Hassan Mahfouz's current role is Co-Founder & Digital Marketing Director.
What is Hassan Mahfouz's email address?
Hassan Mahfouz's email address is ma****@****ail.com
What schools did Hassan Mahfouz attend?
Hassan Mahfouz attended American University Of Beirut.
What are some of Hassan Mahfouz's interests?
Hassan Mahfouz has interest in Wake Boarding, Latest Digital And Technological Trends, Fishing, Outdoor Activities Such As Hiking.
What skills is Hassan Mahfouz known for?
Hassan Mahfouz has skills like Market Research, Advertising, Competitive Analysis, Strategy, Marketing, Public Relations, Business Strategy, Corporate Communications, Business Development, Team Management, Product Development, Digital Marketing.
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