Mahfuza Masud Anika Email and Phone Number

• Manage and process childcare payments, ensuring accurate payments from parents, conducting follow-ups, and assisting parents in selecting the appropriate childcare package• Handle email correspondence, respond to parents' queries, and maintain strong communication to ensure a smooth family experience• Work directly with the directors to coordinate termly submissions for childcare funding to local authorities, ensuring all documentation and records are up-to-date and compliant• Perform bank reconciliation, maintain accurate financial records, and support overall administrative tasks, ensuring systems are well-organized and aligned with the directors’ objectives

• Project management for the first-of-its-kind client-centric Microfinance app, 'Agami'• Cross-functional stakeholders alignment to build the app• Continuing & widening the journey of digital transformation for Microfinance• Product market roll-out & launch strategy • Operations onboarding needs management• Explore untapped and unbanked target groups via various Start-up partners• Develop compact digital solutions for untapped target groups by designing practical digital products or services that enrich the client experience • Partners’ onboarding (Identifying business models, Project proposal drafts, MoU signing, focus group discussions, Client need assessment, tailored offerings)• Develop Due Diligence for the partner evaluation process• Knowledge management of all the activities

• Serve the untapped population (or, missing middle) by providing skill-based support and access to financial inclusion• Field visits and sessions to understand Microfinance operations and key products along with the present client base• Attend conferences, workshops and engage in field visits for creating a better and practical understanding for ensuring human-centric design• Develop & maintain Due Diligence for partner evaluation during the selection• Knowledge management of all the activities

• Digital channels and SMS network development & management (includes content creation, calendar planning & day to day management)• Brand awareness research design and execution with report generation• Product or service launch campaign plan & execution • Coordination management with agencies ensuring campaign implementation & delivery• Develop exclusive and co-branded partner specific offers and campaigns• Develop non-corporate partnerships, maintain alliance, plan & manage cross campaigns & events with partners• Develop health check packages and international day campaigns in coordination with concerned departments• Inter departments coordination, training front office & call center on all marketing activities• Social Media Influencer management and placing them at the right time for the right promotion• Process & deadline management of all marketing projects playing the role of a project manager for marketing department

• Develop, lead and drive Digital Marketing Campaigns using digital advertising and social media platforms such as Google, Facebook, Instagram, YouTube, and Twitter, with a focus to engage existing customers and to onboard new customers by introducing integrated campaign strategies.• Establish Content Strategy and manage the Content Bank distribution on digital platforms along with the design and functionality of the company’s own platforms to ensure the digital media objective is met.• Coordinating with Telenor Group business units and other distribution partners to appropriately leverage customer data and insights to target digital marketing efforts.• Maximize traffic to Digital Platforms by developing and monitoring Digital Media Buying or Pay Per Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display advertising (like, GDN, GNR, etc) strategies all platforms• Identify and attain Key Performance Indicator, Trends and Insights (in forms of data), and optimize budgets and performance at the brand, and market level. • Foster and develop strong relationships with agencies and vendors to identify new ideas for collaboration to ensure the Digital Marketing goals are met. (Getting them onboard, briefing, guiding, supervising them in every step and ensuring deliverables. Along with that maintaining the budget and bills of the agencies and vendors)• Responsible for leading the query management team and providing the right information to the right department to work on the product.Core tasks done & Achievements so far:• Launched Telenor Health Website (Concept, Idea, Content, Coordination), November'17• Glomo Award 2018 submission for Tonic - Best Mobile Innovation for Health• Launched Tonic's Linkedin showcase page for corporate solution 'Tonic: Health for Employees'• Planned and executed promotion on Digital platform of Partnership offer with Meena Bazar for Tonic members only • Planned and executed Multi Month bundle launch

Job Description: • To leverage Social & Digital media channels in order to drive active engagement from existing Tonic, Telenor health customers and to acquire new customers.• Using social media platforms such as Facebook to promote Telenor Health’s brand, acquire new customer and drive engagement • Leverage Telenor Health’s own platforms – the website and the app – to drive acquisition and engagement of customers• Drive and deliver other campaigns and programs to foster community and engagement for the customers.• Working closely with the agency guiding, briefing and supervising them in every step. Taking the final call on what are the things to be published.• Responsible for managing the query management team• Responsible for providing inputs to produce the right content to the right partner who publishes Tonic contents.•Responsible for committing on the monthly OKRs (aka. KPIs) and delivering them rightly. Core tasks done & Achievements so far:• Successfully launched and completed the first month long campaign of Tonic – Let’s Move Bangladesh, November 2016• Revamped Tonic’s website (Content inputs) – mytonic.com, November 2016• Won the first OKR Star Award for November 2016• Launched Tonic App for android (Content and Design), December 2016 – January 2017• Won the second OKR Star Award for January 2017• Successful Commercial Launch of Tonic Advanced & Tonic Premium on Digital Platforms in April 2017• Plan, Concept development and Execution of Mother's Day Campaign at May 2017One day Health Camp at an Old Age Home: https://goo.gl/yr4vVH • Digital media planning, execution and analysis of 7 days Tonic Free Trial Campaign, June - August 2017• POSMs (Banners, X banners, Table Toppers, Cut outs) Content and Concept development for partners, July 2017• Concept development, Video and Photo shoot of Tonic Cash Success Testimonials in August 2017

• Performing day to day Media Buying activities - includes, Regularly boost posts, analyze and optimize to ensure KPIs are met.•Analyze ads (especially Newsfeed Ads for social media) and optimize them regularly to ensure the best possible results and returns. •Regularly analyze ad campaign results and coming up with reports to provide to the clients.•Work closely with Client Service Executives and Designers to suggest about Social Media policies (Facebook, mainly) to create ad creative.

•Updating and keeping track of regular KPIs everyday for all the clients.•Making monthly reports for clients.•Research & Analysis works. •Published a Social Media Report Making Guideline for the company.•Learned about Media Buying Activities.