One of the most influential media outlets during 2019 Sudan Revolution with more than 500K listener per day. I was brought on board with the intention of transforming the organization into high stander media agency specialized in supporting suddenness civil society by producing high value content.key contributions:• Led a team of 14 talented content creators and provided guidance on content creation to ensure the delivery of compelling and culturally relevant content across various platforms.• Developed and implemented new visual identity and brand standards, increasing brand recognition.• Oversaw the production, direction, and publication of 500+ minutes of video content, enhancing audience reach with over 100M views across platforms.• Developed strategies to enhance digital reach on diverse platform, adding 80K+ new followers.• Managed production and publication of +10 issues of Revelation Voice (Syndicate and neighborhood committees) magazine promoting civil society efforts.• Built strategic network for the organization with over +100 civil society organization.• Developed the content strategy, editorial and publishing policies. • Draft all the projects proposals and communicate with the donors to secure grands.

Co-Founded a podcast production platform with the mission of producing educational content about economy and development, with special focus on Sudan context key contributions:• Conceptualized, researched, and structured +20 engaging podcast episodes on economics and development, tailored to the Sudan context.• Conducted +50 in-depth interviews with subject matter experts, economists, policymakers, and thought leaders to gather insights and perspectives for podcast content.• Edited audio content to ensure high-quality production standards, including clarity, coherence, and adherence to the podcast's style and tone.• Managed the podcast production schedule, including coordinating recording sessions, editing timelines, and release dates to maintain consistency and meet deadlines.

Co-founded Competence, a creative agency specializing in multimedia content creation, social media management, and marketing campaigns. We assist our clients in creating their next marketing campaign, starting from basic concept, moving along into scriptwriting, storyboarding, production, and distribution.key contributions:• Crafted 20+ visually compelling client reports and profiles, effectively translating data into brand-aligned narratives.• Managed client relationships, strategically advising and implementing solutions in line with business objectives.• Developed and executed social media strategies across 12+ client accounts, tailoring content to boost engagement and drive brand awareness.• Spearheaded the 'Mashrouy 5' social media campaigns for the British Council, monitored performance metrics, and made data-driven adjustments, contributing to campaign successes.• Forged a network of 20+ influencers and production partners, strategically broadening content creation capabilities.

Promoted to a managerial position after 8 month of outstanding work as a Marketing and Business Development Officer to Develop, implement and review operational plans, policies and procedures in order to increase company efficiency. Also to conducted comprehensive market research, produce marketing campaign, manage events, and tracks content ensuring alignment with brand objectives.key contributions:• Analyzed, modeled and redesigned departments processes, and translated them into Standard Operating Procedure (SOP), reducing the average time to complete a process instance by %20, and achieving %50 increased in client satisfaction • Led the conception and execution of Human Of Orooma social media campaign which enhanced brand identity and fostered consistent consumer interaction, resulting in 20% increase in followers base within two month.• Co-produced branded video content generating a more than 1M views across YouTube and Facebook.• Served as a company representative in different events and in negotiations with clients.• designed and managed Orooma Career Fair 2019; the biggest jobs fair that have been held in Sudan with 60 companies participating in the exhibition and managed to attracted more than 30,000 visitors over 2 days, and +5 M reach in social media,- 300 Jobs/Hired candidates - 18+ workshop/session in different fields- 700+ Mockup interview and CV review

Employed with the intention of develop and execute comprehensive marketing strategies to enhance brand awareness, attract potential clients, and generate leads within the recruitment industry, by Drive social media and digital presence, and social media campaigns. Also to Collect data on customers, competitors and market place and consolidate information into actionable items, reports, and presentations provide competitive analysis on various companies’ market offerings.key contributions:• Strategized and managed digital marketing campaigns which contributed to a 35% increase in social media followers, and generated +10% (month on month) improvement in app downloads.• Prepared over 30 sales presentations and offers for customers in Telecom, FMCG, mining, and engineering.• Developed and lunched Orooma Blogs which were the first specialized blog for jobs seekers in Sudan, leading to 60% increase in website traffic• Developed and introduced Orooma Communities which were specialized networking events for experts in 6 different fields (finance, sales, human resource, marketing, supply chain, and IT) and successful held and managed 12 forum.

Hired as an external collaborator in order to support social responsibility council's activities related to Khartoum Social Responsibility Forum, from the early stage of planning to the last step of execution.key contributions:• Co-designed and prepared (Khartoum the Socially Responsible Arab Capital for 2016) final report which had been presented at the Regional CSR Network' annual conference.• Designed and prepared all the plans and proposals for Khartoum Social Responsibility Forum (media campaign, PR strategy, event program and script). • Managed and organized Khartoum Social Responsibility Forum at Friendship Hall with +800 guest representing all of Sudan private sector, public sector and +20 international guest.• Executed and managed a successful social media campaign with more than 100K reach.• I led The Organizing Team of (Social Responsibility Specialist) workshop at Corinthia hotel with more than 80 participant from different organizations.• Produced and co-edited the first issue of (Social Responsibility) Magazine.• Planed and executed 100 day of social responsibility campaign in more than 70 school all over Khartoum state