Head Of Business Analyst And Referral
CurrentLed 3 teams with 11 personnel, covering the scopes of affiliates (business), partnership support, and business analysisAffiliates and Referral Team (Business) :(a) Manage affiliates and referral programs for four products: HRIS, Tax, Accounting and CRM software. Focusing on expanding the customer base and driving sales growth.(b) Product Management. Develop affiliate platform with product team(c) Analytics. Created dashboards in Tableau and conducted analysis to inform and develop strategic initiatives, leading to an improvement in decision-making efficiency. Conducted research and RFM (Recency, Frequency, Monetary) analysis to develop strategic initiatives.(d) Strategy. Developed strategy and program for the affiliate channel by analyzing historical results and incorporating affiliate feedback. Partnership Support :(a) Event Organization. Assisted the Partnership team in organizing events for agents and consultants.(b) Marketing Channel Development. Helping all outbound teams in creating content for email blasts, WhatsApp broadcasts, and other communication channels.(c) Operations. Monitored the affiliates platform and provided support in streamlining operational processes.(d) Standard Operating Procedures (SOP). Develop and continuously improve the partnership process end-to-end.Business Analyst (Direct report to CRO) :(a) Assisting the Chief Revenue Officer (CRO) in implementing new projects, conducting analysis, and developing strategic initiatives.(b) Project Implementation. Assisted the internal team in setting up external software and monitored its adoption and impact(c) Project Implementation. Involved in company projects aimed at enhancing efficiency.