Leading customer initiatives and innovation, driving transformational change and building customer experience into a core enabler to business growth. Responsible for creating and delivering on a strategic blueprint for customer experience across the organization.Leading the organisation's transition to environmental sustainability by setting up the foundational framework and policies.

Leveraging traditional hospital setup with the energy of a start-up to create new marketing models. Responsible for developing digital marketing processes, partnership creation and branding & corporate communications to drive patient growth.

Setup the process & procedures for the new AIA Vitality business lineLaunched AIA Vitality Drive initiatives for corporate wellness through AIA Vitality Developed marketing and communication strategies

Management and performance reporting of business unitsForecast reportingAnnual business plan prepration Prepare CEO keynote presentationsManaging CEO and CFO special projects

Managing integration of processes of the Takaful business between recently merged business entities of AIA and ING Insurance Bhd. Coordination of divestment activities by former shareholder (ING Groep N.V)Setting up processes for a newly operational Takaful (Islamic Insurance) company.Managing operational monitor reports to Shareholders (AIA Insurance, perviously ING Insurance & Public Bank Holdings)Coordination and management of business and functional plan.Project management of special projects under the purview of the CEO & Regional Office.Coordination and facilitation of Board meetingsDevelopment of new distribution channels and platforms

Managing operational monitor reports to Asia Pacific Regional Office.Coordination and management of country business and functional plan.Project management of special projects under the purview of the CEODevelopment of new distribution channels and platforms

Managed the Pharmaniaga Group's multi-year high level strategic plan and budget setting processes.Developed and implemented an operational monitoring framework for the Group and providing change management advisory.Oversee the risk management of the Group.Supported in the development of new markets for entry by the Group.

Formerly known as Pharmaniaga Solutions Sdn Bhd, the company was divested by Pharmaniaga Bhd to its parent company then UEM Group Berhad.In charge of private sector development for Business Continuity Management & Planning and Information Security consultancy.Project managed and delivered the development of a turnkey IT project for the Ministry of Health Malaysia.Exploration of Indonesian IT market.

Provided support for Singapore Operations Centre and Singapore Credit Cards Centre

Attached to the Global Consumer Banking Group. Assisted in branch customer service.