Growing up alongside the Internet, I saw trends come and go, like yellow buses that students hopped on and off. From my childhood bedroom window, I saw brands trying to hop on these fleeting buses, that never stay for too long, hoping to catch the ride to relevance. And I realised that only the students, who have been riding these buses for years and know the schedule by heart, truly knew which bus to catch and when. They navigate the ever-changing landscape effortlessly, making them the perfect partners for forward-thinking brands. That's the idea behind Muses, the heart of student-driven services, a platform connecting raw student talent with companies hungry for fresh, genuine ideas. We have built a community of companies and students alike where cutting-edge creativity can thrive. Beyond my work at Muses, I'm a writer, a reader, and a filmmaker. I love exploring new places and seeking out adventures around the globe.If you're curious about the future of Gen-Z and creativity, let's connect!