Mahima Gupta Email and Phone Number

Social media Analytics• Use social media as an effective research tool for various Brand tracking, Customer perception and Sentiment analysis exercises as well as supplement primary research with a social media Business development: Proactively develop new areas of application of social media research according to business requirements• Media Monitoring and Measurement (social media), executing market research and providing sound analysis• Responsible for using data mining and social media analytic tools to slice and dice the data, to analyze and report on periodic basis• Requirements gathering• Business Analysis• Use of tools IBM Cognos Consumer Insights, IBM Content Analytics,SPSS

Research based recommendations for business opportunities. • Perform extensive research to build a detailed understanding of the target markets, industries, companies & opportunitieso Mapping of Oracle’s business solutions with respect to industries/ target companies.• Research and analysis involving long term opportunity assessments and market assessmentso Understanding the current market dynamics & market needs & then providing the inputs to development team for new solutions & tool development.• Qualitative and quantitative analysis on competitors and providing recommendations for strategic decision making• Detailed research on targeted Client’s current set-up, vision & aspirations. & then proposing a business plan to Sales teamo Designing a product portfolio, which are fitting into Client’s expectationsManage business planning and operations for Key Accountso Preparation of Budget and its comparison/analysis with actualo Preparation of India level quarter/annual review report and presentationo Accountable for performing quality checks on all reports for alignment to requests and accuracy

Countries worked for: Germany, France, Spain, Sweden, and UK.Clients handled: FMCG clients (Unilever, Nestle, P&G, Kraft foods), with Nielsen Projects handled: Standard as well as customized assortment projects• Research analysis for Assortment planning & New product launcho Recommending client with the best of the assortment available at the store level by in depth analysis of the sales, market trend and distribution. Work on a linear regression model defining the variables required for defining the market and parameters effecting the assortmento Analyzing latest marketing trend and tracking competitor and providing valuable input for fine tuning marketing strategies along with assess assortment needs for new storeso Providing best combinations of item for maximum sales to retail chain as well as optimum shelve space utilization product segmentation and hierarchy analysis to cliento Facilitate the analysis and assortment tagging to support the execution of seasonal build/warm store strategy• Segmentation and Cluster analysis for market and retailers• Understanding the project requirement and presenting the study plan to the clients• Exploring the statistical models to execute the research.• Write SQL/SAS queries for data extraction, sorting, summarizing and reporting• Training new recruits and providing cross training to other teams• Accountable for performing quality checks on all reports for alignment to requests, accuracy and correctness• Creating and maintaining support documents for database content in structured and simple format