Rio has been an adventure! A company into Learning & Technology solutions, Rio focuses on curating solutions that cater to the unique requirements of its clients. As the person-in-charge of the Sales & Marketing for such a dynamic brand and segment, my learning seems endless. In addition, Rio allows me to indulge my passion for creating content and allows me to work on content development projects, specifically with reference to English language learning and soft skills.

Alena marks a new chapter in my professional life. "Alena" means “light”, and what better way to light up our future than education. At Alena, we envision innovativeness and creativity in the field of learning. We aspire to publish content that adds value, to introduce writers that capture imagination, and to present books that inculcate reading.

In 2009, Wordstream setup a new office in Delhi and I joined them as the CEO of the company. The work encompassed all the usual duties of a modest business setup. Set up processes, define strategies, hire and train the new personnel, oversee the financials and compliances, assess growth, look at performance and appraisals, identify and build revenue streams, optimize timelines vis-à-vis development, undertake relevant promotions etc.Wordstream provided me with the deepest and longest connection with consistent essential trainings on leadership and development. The broad objective was fairly simple – set up a productive work environment, with a competent, cohesive and content team, for a secure business with lucrative prospects. In trying to achieve the same, needless to say, a new business and team had training needs all the way. With optimization and cost-efficiency as a prime consideration, outsourcing learning and development was out of question. Therefore, over a period of 5 years, I had a wonderful time of learning and handing down those learnings to the various stake holders. Performance Evaluation, Business Process Management, Conflict Management, Stake Holder Management, Behavioural and other Soft Skills Trainings and so on. Every new working day, brought in new business decisions and thereby, new needs for training to ensure a robust business and a ready-for-action team.

Complete strategy across a set of software solutions developed by Wordstream for corporate clients. The exercise included complete marketing plan and support along with business development plans and implementation.

OKPLAY, having great understanding and expertise over plastic molded products over past several years was expanding its product portfolio to encompass products as diverse as toys, automobile parts, signages and mannequins.It is here that the challenge for communications across various new products and the core brand began. The responsibility of training the teams on different aspects of sales management and key marketing traits remained on my shoulders. The learning I derived while designing and developing the training modules, conducting OJTs, role plays, focused groups with different teams helped me understand the customer life cycle in a much larger perspective.

Primarily a job portal with the sales function being Recruitment sales, Naukri offered me an opportunity to explore the possibilities of marketing associations on the site. The idea has been to utilize the huge resource of Naukri’s database to customize campaigns for different brands, in sync with the site, to enhance reach and penetration. The work expanded towards the management of Ad Sales as a function across Jeevansathi and 99acres also.I would like to believe that my formal brush with training happened at Infoedge. This was a couple of years down the line, after I started to work, and joined Infoedge as an Assistant Manager. With a managerial role to start with, and the subsequent growth to a Manager, Senior Manager and finally, Regional Manager, the role expanded onto encompass various opportunities in training which included Induction of new members, managing teams across Orientation Programs, Product/Service Knowledge Transfer, Workshops on Crisis/Conflict Management, Communication Skills, Business Etiquette and Social Graces, Stakeholder Management etc. to name a few.