Mahima Jalan Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

Work on building strategic partnerships by providing customised solutions for brands for TIL Properties that includes - Times of India | The Economic Times | TIL Lifestyle Properties | Gaana | MXPlayer 7 Regional News websites. The core goal is to work on a long term collaboration by combining strengths & resources of both the companies. Brand Solutions - Work on pre-sales creative briefs which includes the entire conceptualization of the plan in the form of video series. Work… Show more Work on building strategic partnerships by providing customised solutions for brands for TIL Properties that includes - Times of India | The Economic Times | TIL Lifestyle Properties | Gaana | MXPlayer 7 Regional News websites. The core goal is to work on a long term collaboration by combining strengths & resources of both the companies. Brand Solutions - Work on pre-sales creative briefs which includes the entire conceptualization of the plan in the form of video series. Work closely with the Sales team on building sponsorship solution for digital IPs and existing digital products. Celebrity / Influencer and Content alliances management for new IPs, building branded content for existing verticals. Conduct basic Google Analytics training workshops for the Mumbai Print and Online edit teams - Mumbai Mirror, Bombay Times, Maharashtra Times and EtimesSome Key Projects 1) GJEPC - A long term strategic partnership between Times Internet Limited and Gems & Jewellery Export Promotion Council (GJEPC). The deal includes content creation, knowledge exchange between two companies and introduction to the industry leaders in the Gems & Jewellery sector. 2) Hyundai - Worked on the IP for TOI Travel called "Roadchasers", sponsored by Hyundai. 3) Hong Kong Tourism Board - Worked on a unique and one of its kind creative and brand solutions for the client. The campaign included branded articles, display banners, a performance element and product implementations4) Sheraton Hotels - Provided an end to end creative and brand solution for the launch of the Sheraton event in their Bangalore Property. Show less

Gurgaon, India

Key Deliverables:- The product proprietor for 5 key verticals – Tech, India, City, Times Campaign, Times News Radio and NRI under timesofindia.com ensuring smooth product performance, timely enhancement, competition tracking and mapping, with performance analysis and growth variables. - Work with third parties to develop business relations and partnerships - Identifying and Initiating Content to increase site traffic, by utilizing Google Trend report. - Online Campaign… Show more Key Deliverables:- The product proprietor for 5 key verticals – Tech, India, City, Times Campaign, Times News Radio and NRI under timesofindia.com ensuring smooth product performance, timely enhancement, competition tracking and mapping, with performance analysis and growth variables. - Work with third parties to develop business relations and partnerships - Identifying and Initiating Content to increase site traffic, by utilizing Google Trend report. - Online Campaign Management: work closely with the Marketing team to exec, online campaigns for new customer acquisition and increasing brand visibilityAccomplishments: - Revamped the TOI tech HP - Have recently launched a Task Module tool , which will help create synergy between the Online Edit and the TOI Print Reporters. This tool will allow the online edit team to request for stories from the Print Reporters located all across India. - Launched the CMS (Content Management System) Analytics reporting system to monitor the performance of the Online Edit team. This report is for internal consumption only. - Launched the ‘Times Campaign’ page on timesofindia.com, http://timesofindia.indiatimes.com/times-campaign. Worked closely with the tech team on the concept and with the design team on the UI. - Played a pivotal role in the launch of the Times Crest online edition. Effectively coordinated and managed the entire product developing actions.- Have successfully launched the NRI section and NRI Reader Contribution feature. Reader Contribution being the first citizen Journalism feature on www.timesofindia.com. Established relations with news agencies outside India to provide content free of cost for the NRI section. Show less

Mumbai Area, India

- Responsible for brand development, traffic growth, optimizing cost and revenue opportunities- Coordinating with editors on adapting new tools to develop engaging and sales driven content- Study key trends, monitor product performance and competition analysis - Work with third parties to develop business relations and strategic partnerships

Gurgaon, India

Key Deliverables:- Ad Campaign Development and Management. - Co ordination between the brand team, External Ad Agency and Ad Sales team to identify key promotions, develop a written brief and saw to the execution of the Ad Campaign on a weekly basis.- Costing and Scheduling of Print Campaign- Competition Study – Tracking and analyzing competition on a regular basis in terms of ads and articles.- Tracking Ad Performance Report of the online ad campaign on a regular basis… Show more Key Deliverables:- Ad Campaign Development and Management. - Co ordination between the brand team, External Ad Agency and Ad Sales team to identify key promotions, develop a written brief and saw to the execution of the Ad Campaign on a weekly basis.- Costing and Scheduling of Print Campaign- Competition Study – Tracking and analyzing competition on a regular basis in terms of ads and articles.- Tracking Ad Performance Report of the online ad campaign on a regular basis to enhance the campaign creative accordingly.Accomplishments:- Successfully set up a process to handle the internal online ad inventory for effective brand visibility across the network. Show less

Manchester, United Kingdom

During my placement I was involved in various workshops with clients and colleagues for pitch preparation, market research and presentations.- GHD (Hair Straightener) - involved in the pitch process. Conducted vox pop interviews to gather information from Hair Specialists and attended focus group interviews to get consumer insight. - Imperial Leather, Tizer (Scottish carbonated drink) and Carex- attended internal agency workshops to generate new campaign ideas. -… Show more During my placement I was involved in various workshops with clients and colleagues for pitch preparation, market research and presentations.- GHD (Hair Straightener) - involved in the pitch process. Conducted vox pop interviews to gather information from Hair Specialists and attended focus group interviews to get consumer insight. - Imperial Leather, Tizer (Scottish carbonated drink) and Carex- attended internal agency workshops to generate new campaign ideas. - RBS/Natwest Bank and Nissan- prepared a PEST report on the UK financial market and Market conventions analysis on the UK car retail market on the basis of Mintel report. Show less

Manchester, United Kingdom

Key Deliverables:- Liaising with Suppliers and Searching for new Suppliers and maintain customer order details and logisticsAccomplishments:- Was successful in identifying a cost-effective supplier for the company based in China

London, United Kingdom

Responsibilities - During my placement I got the opportunity to work for the Unilever Brands [Cif,Hellmann’s Mayonnaise, Rexona (Sure), Demostos and Peparami] Studied the Market using secondary Database: Mintel, Euromonitor, ABI Global Database and A.C Nielsen and others. Carried out in-depth Interviews to gain first hand consumer insight. Attended focus group interviews and participated in Brain storming sessions for creative Ideas

Ma, Advertising & Marketing

Education record