Dear concern, Attached above is my CV for your perusal.I have rich reign of experience of over 12 years with the strongest names in the corporate culture, in both B2B and B2C markets. The roles and responsibilities that I held include a perfect mix of Key Account Management, Channel Management, Distribution handling, Field Sales, Category Management , Trade Marketing and operating in key delivery roles of an organization leadership teams. My portfolio is diverse here as I have worked with companies like Muller & Phipps, Reckitt Benckiser, United Parcels Services & Nivea and they all have different channel focus.My Special areas are in Strategy formulation, Planning, Research & Development, Marketing and Communication strategies.Looking forward to hear from you soon.Regards,Mahin Mujtaba+92 (334) 3717850Head of SalesInternational Trade -M&P  Couriers & Logistics

As a Business Development Manager I make pitches and generate proposals. MPR specializes in Image building, social and digital media, travel and facilitation for meetings, events and travels, BTL and activations. The brands served are Coco-Cola, Metro and Samsung, Imation, TDK etc.

I am reported to the National Sales Manager with primary responsibilities of setting constructed goals and individuals and teams aligned behind the goals. Other than that implement and achieve sales strategies, achieve revenue target plan, analyze and resolve complex sales performance challenges, establish reasonable time lines and design account strategies to lead in achievement of individual sales plan. Under my leadership KHI sales took new heights. The major Key Performance Indicators upon which I showed marked improvement are:Package per Day 2012 67.00 Package per Day 2011 51.24 Weight Per Shipment 2012 5.81 Weight Per Shipment 2011 5.19 Shipment Per Day 2012 62.42 Shipment Per Day 2011 47.80

I was a Senior Area Sales Manaeger of MMG -2 grade and was reported to the Regional Sales Manager (Multan) with primary responsibilities of Target Achievement and Sales Development activities in Faisalabad and adjoining cities. Altogether I am supervising operations and sales of fourteen cities with four Sales Officers reporting directly to me and approximately thirty salesmen who are indirectly controlled by me. I had the privilege of handling the largest Key Distributor Model of Reckitt Benckiser with total capital layout of 34 million. This contributes roughly 37% to the region. BTL activities and Merchandizing also come into my domain.KEY PROJECTS•Monitoring and analyzing numeric and weighted distribution of core SKUs and building action plan to meet targeted distribution.•Responsible for the forecast accuracy by ensuring delivering working capital/ stock days target at distributor’s warehouse.•Managed and monitored Key Accounts, HPOs, TSPs and BTL activities in my territory.•Responsible to manage customer’s ROI on company’s standard.•Preparation and execution of liquidation plans at channel and customer level while ensuring brand profitability and equity.•Availablity Drives carried out are Veet Ka Cheetah: Dettol Soap Merchandising: Mortein Productivity Competition. •Consumer awareness program carried out are Mortein Louie ka Dushman Harpic DDS Drive (Door-to-Door Seeling). •Visibility Programs carried out are Mobile ISP Program Strepsils Visibility ProgramDettol Soap - Town Storming Activity (Dhoom Dhadaka)  Mortein Pest Merchandising: RB Tiger Chalenge 2011.•Wholesale Engagement Jazba Program MAJOR ACHIEVEMENTS:Driving Strategic Programs such as the Go-To-Market (GTM) StrategyConsolidating a revised distribution model Retail Channel development

 CAC management: Based on Past Sales Performance and Border Line Mapping for the season I used to plan and manage Nivea’s Consumer Offers through the Country’s activity calendar for the whole year. This also includes generating intermittent reports and strong liaison with Sales Operations, Supply Chain and sales heads to ensure that stocks, packing material and dispatches are all aligned.  BIC Trade Activation Program: Planned a Trade Activation Program for our brand. The purpose of the drive was conducted to increase visibility, availability and generate desirability at trade level. This basic purpose behind was to reclaim our rightful market share. The total coverage of the program reached out to four thousand plus POPs and in top ten performing towns.  Display Competition: Planned a Display Competition in North Region for Mechico Brand. This activity was aimed at increasing brand volumes in retail channel and simultaneously increasing the customer base.  Titan Brand Activation: Planned and supervised Brand Activation for our category Nivea for Men. The activation was meant not only to provide our customers a brand experience but also to introduce our new launch for Silver Protect and generate shelf off take accordingly.  Mechico Nipple Promotion: Designed and planned Mechico Nipple Trade Promotion. This was a dual scheme with a carton free on the purchase of twelve cartons. Other than that there were instant gifts through scratch cards for distributors.  Shelf Space Management: Manage and implement In-Store Planograms of Nivea and BIC according at Key Accounts. Moreover, I also used keep track of Must Stock List at both GT and Key Accounts level.  Channel Development: Planned and implement focused channelized promotions at both GT and Key Accounts level. Moreover, used to do SWOT analysis and study business development opportunities while simultaneously addressing issues at both LMT and IMT level.