Managing Paid Marketing for Google and Meta1 - End-to-End Campaign Management: Managed paid campaigns across major platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, Twitter Ads, and programmatic networks.2 - Advanced Targeting Strategies: Implemented audience segmentation, retargeting, and lookalike modeling to maximize reach and engagement with high-value prospects.3 - Performance Analytics and Reporting: Utilized analytics tools to monitor campaigns in real-time, analyzing metrics like CTR, CPC, CPA, ROAS, and LTV to inform optimization decisions.4 - International Market Expansion: Launched and managed campaigns across multiple geographies, adapting strategies to local markets, languages, and compliance requirements.5 - Innovative Ad Formats and Creatives: Leveraged new ad formats (e.g., shopping ads, dynamic ads) and creative strategies (video, carousel ads) to enhance engagement and conversion rates.Setup Conversion Rate Optimization (CRO) for E-commerce1 - Comprehensive UX/UI Audits: Identified friction points in websites and landing pages to improve the user journey.2 - A/B and Multivariate Testing: Conducted tests on design, copy, and CTAs, leading to significant uplifts in conversion rates.3 - Personalization and Dynamic Content: Deployed personalization strategies using behavioral data and segmentation to deliver tailored experiences.4 - Checkout and Sign-Up Flow Optimization: Streamlined processes to reduce abandonment rates and improve completion rates.5 - Mobile Optimization: Ensured optimal performance and user experience on mobile devices.6 - Heatmaps and User Session Recordings: Utilized tools like Hotjar and Crazy Egg to gather data on user interactions.7 - Performance Metrics Monitoring: Tracked CRO metrics such as bounce rate, exit rate, time on page, and scroll depth to refine site performance.

Led Paid marketing and Conversion optimization that significantly boosted bottom-line growth, aligning with the brand's business objectives.Strategic Marketing Planning: Developed comprehensive annual marketing calendars to achieve key goals in user acquisition and revenue.User Insights and Data Analysis: Conducted regular user behaviour analytics to uncover valuable consumer insights, funnelling these into effective marketing strategies and campaigns for Google and Meta.Leadership in Digital Strategy: Spearheaded digital strategies across all major paid channels—including Search, Display, Shopping, and Social media—while closely monitoring business metrics to ensure objectives were met or exceeded.Data-Driven Optimization: Analyzed data and applied industry best practices in paid marketing and CRO, developing optimal experimentation roadmap for Paid ads. Targeted Campaign Execution: Tracked sales and market penetration to develop targeted campaigns focused on specific funnel stages, enhancing conversion rates and ROI.Budget Management: Managed and optimized the marketing budget across all verticals, adjusting activities and spending in response to industry dynamics to maximize efficiency.

Managing Paid Marketing Operations: Managed a multi-million-dollar portfolio for enterprise clients and startups across sectors like E-commerce, Lead generation and subscription businesses. Delivered strategic paid marketing and CRO solutions designed to meet clients' business objectives.Team Leadership: Led a talented team of over 100 members across six teams of strategy managers and business analysts, driving high performance in paid marketing campaigns and CRO initiatives.Strengthening Client Partnerships: Entrenched senior client relationships that positioned Merkle Sokrati ( Dentsu) as a principal business partner.Visionary Consulting: Acted as a client visionary by providing highly valued perspectives based on a deep understanding of their business challenges and opportunities in paid marketing and conversion optimization.

The key aspect of the role is to provide strategic direction and leadership within the digital group to build digital product offerings and to deliver the most effective and innovative communications plans. As a recognized digital expert, I was also responsible for all guiding the digital team and ensure the smooth delivery of day-to-day digital operations on the accounts.Some of the KRAs were as below - Leading digital marketing strategies and delivering higher marketing ROI for enterprise clients and startups, A multi-million dollar portfolio. - Formulate a digital strategy for the client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies - Leading a super smart team of 25+ members of Strategy Managers and Business Analysts, helping them shape their career in the digital world. - lead role in the integration of client’s media efforts and demonstrating full understanding of client’s businesses as a basis for all future work - Part of the product team that envisioned and delivered the version 2.0 for RPC, A proprietary software for managing e-commerce and shopping campaigns. - Investigate all new opportunities from a broad perspective to determine the appropriateness and soundness of idea by seeking innovative and breakthrough ideas, approaches and solutions

• Looking after the Client Engagement & Strategic Consulting in the Digital Marketing space.• Managed 10+ clients in eCommerce, BFSI, Healthcare, Industrial Supplies & Entertainment. (amongst top 10 in India in respective verticals)• Leading an energetic Internet Marketing team of 8.• Built personal development plans detailing their responsibilities & growth path with milestones over the course of the next three months• Providing 101 training on Google Adwords while covering Operational, Strategic & Engagement aspects of the job.• Handling Client Escalations ranging from Account Performance to SLA delivery to Person related issues.• Formulating & Envisioning strategies for new clients as well turning around struggling clients.• Responsible for the growth of all the individuals in the team and providing them with any support necessary in terms of career growth, client handling, performance delivery, team handling & motivation.• Driving Recruitment for Multiple Operations related roles

Gera Developments is a premium real estate developer based out in Pune since last 43 years. The company has presence in Pune, Goa & Bangalore in Residential & Commercial space. As a Digital Marketing Manager I am responsible for all digital touch-points including all SEO activity, PPC campaigns, social networks, email marketing and the creation of digital content.Profile: • Annual brand planning & marketing calendar development • Launch Plan for new projects, executing launch initiatives and post launch activities • Tracking and analyzing user behavior and improving the website based on the insights • Extensive use of social media to create buzz about brand and generate leads • Areas of expertise include idea development, campaign planning and execution through, SEO, SMO, PPC, Digital PR, Email marketing and Web AnalyticsKey Achievements: • Cost per deal slashed by 50% and the revenue from internet channel grew by 300% in 1 year • Continuous reduction in the CPL (Cost per lead numbers) in last 8 months by almost 30% • Successfully executed the Anil Kumble’s event on Facebook with lowest cost per engagement in real estate industry! • Received the award for outstanding performance!

With over 500 acres of land & Rs. 5000 Crores of projects under development, Artha is South India’s fastest growing real estate company. I used to report directly to the Marketing Head & CEO of my company. Brief about my role is mentioned below.• Internet marketing strategy, planning & implementation• Competitive tracking and bench marking for all leading real estate players• SEM – Keyword analysis, Manage placements, Remarketing, Affinity targeting, YouTube marketing, Mobile, Interest and behavioural based targeting• SEO – Organic Keyword ranking, Onsite optimization, Offsite optimization and analysis of organic traffic to the website • SMO – Management of Facebook, LinkedIn, Twitter & YouTube Channel• Evaluating the effectiveness of all online marketing campaigns, drawing conclusions & presenting the recommendations based on the leads, CTRs and conversions.• Co-ordination with vendors & internal department

• MIS Management• Competitive tracking and bench marking for all leading real estate players• Vendor Management• SEM campaign management• Co-ordination with vendors & internal department

My role was to analyse the email marketing data and present it in a simple format for the end users of the platform.

I was a part of the marketing research team. The team was comprised of management students from premier institutes like MILE, SIBM & SCMHRD. we carried our survey in various cities like Bangalore, Chennai, Delhi & Kolkata.