• Responsible for biggest sub-category of SDA sector, vacuum cleaners,• Taking a role in the creation of the home-care category such as air purifiers, steam mops, electrolysis disinfection water generator machines,• Analyse market trends, consumer needs and market opportunities to create business strategy,• Select product line-up to match business strategy in line with market analysis,• Communicate and cooperate with producers and design offices for product development process,• Manage production and artwork process for beloved lineup,• Manage pricing and market positioning of the line-up,• Define the long term strategy of the product and create product roadmap,• New product launch from A to Z,• Product re-positioning and re-pricing based on competitionand economical trends,• Plan promotion activities, brief and lead marcom team for required ATL/BTL activities,• Track with all cross functional departments regarding logistics, supply chain, accounting, finance and legal,• Improve the business for sustaniable growth and profitability,• Attend key account meetings with sales managers to improve partner relations,• Support export sales team for their need of marketing tools,• Manage all industrial design competitions (local&international) process such as iF Design, Red Dot, PlusX, Good Design and DesignTurkey,• Track the field operations bonus system on the marketing side,• One of the presidents (employee club) of the company’s corporate social responsibility.

• Full responsibility of chocolate category brands such as, TOTO (Surprise Egg), Fiorella and Delirium. Directly reporting to Marketing Director,• Following the annual sales(local and international)&marketing budgets,• Developing and executing annual marketing plan activities, including local media strategy / plans for brand within my own category, responsing for ensuring successful implementation of the plan.• Managing new product launch process (with in-house program), monitor progress and analyse information,• Working closely with sales, trade marketing, supply chain, finance as well as external stakeholders like agencies, suppliers etc to deliver marketing goals.• Supporting and developing private label products with local&nternational partners. (Buono/Topi – BIM, Vince/Kiddy – A101, ToyToy – ŞOK, Fusion – Original Gourmet USA, NARCISO – Sangless Italy, GoGos – Fourwind Israel, Cadenza – Wefag Saudi Arabia)