Commercial Director
Current- Responsible for managing the brands; Brooks Brothers and Ted Baker for Turkey, North Africa and Central Asia.- Developing and executing commercial strategies aligned with company objectives, aiming to accelerate growth and create value.- Setting financial targets and managing budgets with in-depth understanding of the business, ensuring high ROIs.- Implementing the retail expansion plan while structuring strategic partnerships within and outiside the licensed territories.-… Show more - Responsible for managing the brands; Brooks Brothers and Ted Baker for Turkey, North Africa and Central Asia.- Developing and executing commercial strategies aligned with company objectives, aiming to accelerate growth and create value.- Setting financial targets and managing budgets with in-depth understanding of the business, ensuring high ROIs.- Implementing the retail expansion plan while structuring strategic partnerships within and outiside the licensed territories.- Supporting the .com business, aiming to ensure scalable growth, high customer engagement and profitability.- Conducting market research and analysis to create detailed business plans on all commercial opportunities.- Leading a diverse group of teams within; marketing, business development, visual merchandising, online/offline sales and operations.- Building and maintaining profitable partnerships with key stakeholders. Show less
