- Responsible for managing the brands; Brooks Brothers and Ted Baker for Turkey, North Africa and Central Asia.- Developing and executing commercial strategies aligned with company objectives, aiming to accelerate growth and create value.- Setting financial targets and managing budgets with in-depth understanding of the business, ensuring high ROIs.- Implementing the retail expansion plan while structuring strategic partnerships within and outiside the licensed territories.-… Show more - Responsible for managing the brands; Brooks Brothers and Ted Baker for Turkey, North Africa and Central Asia.- Developing and executing commercial strategies aligned with company objectives, aiming to accelerate growth and create value.- Setting financial targets and managing budgets with in-depth understanding of the business, ensuring high ROIs.- Implementing the retail expansion plan while structuring strategic partnerships within and outiside the licensed territories.- Supporting the .com business, aiming to ensure scalable growth, high customer engagement and profitability.- Conducting market research and analysis to create detailed business plans on all commercial opportunities.- Leading a diverse group of teams within; marketing, business development, visual merchandising, online/offline sales and operations.- Building and maintaining profitable partnerships with key stakeholders. Show less

- Leading the merchandising strategy, implementing the product range, driving the planning process, delivery windows, product life-cycles and pricing for all categories.- Owning category P&L results, with a primary focus on margins and sell-outs.- Driving commercial relationships with suppliers on a principal objective of achieving optimal cost and performance.- Tracking critical market insights, trends and customer attitudes while identifying new market/product opportunities.

- 360° category management for Menswear, Men’s Footwear & Accessories, Tommy Jeans and Tailored divisions of the brand, Tommy Hilfiger.- Managing a yearly budget of €30 million.- Creating the seasonal buying budget, option counts, depth and ranges.- Selecting and maintaining the best possible merchandise assortment in line with the brand heritage, buying budget, past performances and future strategies.