Strategic Management Graduate, trained in innovation and creativity, I have been supporting companies in Europe and Africa for over 15 years to develop high-performing brand platforms: from identity audit to position clarification, including the construction of brand fundamentals (brand platform creation, definition of key messaging elements, Personal Branding strategy for executives...).🎯 My objective: to create strong, desirable brands beyond the product.I also help brands create positive and intuitive experiences around their services and accelerate their digital trajectory. After an internal diagnostic phase and client needs analysis, I develop operational digital roadmaps and support 360° digital performance management (platforms, networks, marketing operations, customer experience, internal processes...).My expertise is transversal and business-oriented. It allows me to adapt to all business realities and bring together often multidisciplinary teams around branding, digital acceleration, and user experience, in complex projects with high constraints.My support leverages collaborative methodologies derived from Design Thinking: facilitating creativity workshops, co-construction workshops, prototyping and focus groups, User Research, developing Empathy Maps, Experience Maps, and User Journeys