As an experienced Digital Marketing Manager with over 10 years in the food and beverage industry, I have a proven track record of developing and executing comprehensive digital strategies to help businesses scale. I hold a BA in Law from Dilla University in Ethiopia, and have expertise across many key areas including digital strategy, branding, graphic design, project management, paid media campaigns, and startup consulting. I am certified and an expert in leveraging paid channels to drive results. My diverse experience spans several markets, and I am passionate about using creativity and data-driven strategies to tell compelling brand stories and help businesses achieve their growth goals. Currently, I am running my own advertising agency in Addis Ababa, Digital Dose adv. & com. plc.
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FounderDigital Dose Jan 2019 - PresentAddis Ababa, Ethiopia -
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Digital Marketing SupervisorBerry Advertising Feb 2016 - Mar 2017Addis Ababa, Ethiopia•Content development and management for web and social media•Writing and dispatching email-marketing campaigns;•Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment•Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;•Overseeing designing website banners and assisting with web visuals;•Communicating with clients, affiliate networks and affiliate partners;•Contributing to social media engagement and brand awareness campaigns;•Using web analytic software to monitor performance of client websites and make recommendations for improvement;•Keeping up to date with current digital trends;
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Content ManagerLamudi Ethiopia Sep 2014 - Feb 2016Addis Ababa- Edit existing pages in the Lamudi ET- Upload documents and images to add to existing pages- Create and edit new pages in the website- Submit content to a designated Content Publisher for approval- Publishing the content directly, as well as approve others' content for publishing.- Create, develop and manage content for organization’s web presence (requires working with content management software)- Maintain a consistent look and feel throughout all web properties- Working with a cross-departmental team, maintain and develop the content - Assure web-based information is archived for future needs and reference- Track and report on all site metrics- Work cooperatively with key team members, clients and vendors
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Intern As Assistance LawyerPrivate Law Office Mar 2014 - Sep 2014
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Customer Service RepresentativeMultichoice Aug 2013 - Mar 2014Addis Ababa
Mahlet D. Education Details
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Dilla University, EthiopiaBachelor Of Laws (Llb) -
Dandii Boru SchoolHigh School Diploma
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Dandii Boru Private School
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Yenegew Sew Private School
Frequently Asked Questions about Mahlet D.
What company does Mahlet D. work for?
Mahlet D. works for Digital Dose
What is Mahlet D.'s role at the current company?
Mahlet D.'s current role is Founder of Digital Dose.
What schools did Mahlet D. attend?
Mahlet D. attended Dilla University, Ethiopia, Dandii Boru School, Dandii Boru Private School, Yenegew Sew Private School.
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