Bare Mind is a HealthTech startup that offers the youth battling mental health related challenges, with data informed, personalised self-development programs for optimal mental well-being.

My recent consultancy work with Shamiri Health involved assisting in their expansion from Kenya to South Africa. I collaborated with the team to develop and execute marketing plans for the expansion from Kenya to South Africa. This included conducting an extensive market research comprising; go to market strategy, a pilot strategy for effective launch in the South African market, and to identify target audiences and create effective marketing messaging. In addition, I assisted in content… Show more My recent consultancy work with Shamiri Health involved assisting in their expansion from Kenya to South Africa. I collaborated with the team to develop and execute marketing plans for the expansion from Kenya to South Africa. This included conducting an extensive market research comprising; go to market strategy, a pilot strategy for effective launch in the South African market, and to identify target audiences and create effective marketing messaging. In addition, I assisted in content creation plan, that was inclusive of blog posts, case studies, and promotional materials to effectively capture a young South African audience needing mental health solutions. Show less

I was responsible for executing the marketing campaigns, including social media management and content creation. I also conducted market research and competitor analysis to identify growth opportunities, and assisted in developing marketing strategies to increase brand visibility and user engagement.