Senior Sales And Marketing Consultant
Current• Plan and execute a marketing strategy for the organization and for new and existing clients.• Oversee the implementation of the marketing strategy, develop a brand strategy.• Set and administer an annual marketing budget• Create and manage a calendar of events such as webinars, conferences and thought leadership contributions• Guide the day-to-day marketing activities and preparing the media plans for the clients.• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary• Provide tools and materials to enable the sales team to function effectively• Manage and refine the organizations and the clients’ social media presence.• Manage and measure marketing campaign costs.• Report on the effectiveness of marketing campaigns using pre-determined KPIs• Identify new business opportunities and set the penetration plans, for both clients and Spree.• Conduct market research studies.