• Manage and report on programmatic campaigns across various channels (display, video, audio, native, mobile) with a focus on efficiency and results• Coordinate all aspects of the digital campaign life cycle, including campaign implementation, optimization, reporting, and insights• Set up and execute end-to-end campaigns on demand side platforms (DSPs) such as DV360, The Trade Desk, and Amazon DSP• Monitor and optimize pacing and performance of programmatic campaigns to ensure KPIs and objectives are met• Troubleshoot issues related to pacing, performance, data accuracy, creative approvals, or technical anomalies• Contribute to the development of best practices for programmatic trading and collaborate with internal teams such as client services and ad operations• Propose and provide rationale for audience, format, bidding, and measurement tactics that align with the channel plan, and collaborate on forecasting exercises to inform budget recommendations• Stay current on industry and platform capabilities to drive diversification of platform usage across client base.

• Set up and execute online campaigns on various platforms.• Used Google’s Campaign Manager 360 (DCM) to create tags for campaign creatives• Managed campaigns on TTD (setting up campaigns, monitoring performance, optimising to reach KPIs, generating reports to share with the client)• Generate weekly, monthly, and ad-hoc reports to account managers & clients.• Manage multiple accounts and tasks with effective resolution of conflicting priorities.• Check creatives compatibility and offer recommendations to solve technical issues.• Work closely with account managers to ensure smooth operation.• Produces, implement, and troubleshoots tracking tags & floodlights/pixels when needed.

• Handled the sales of Al Ittihad and The National websites and newspapers • Identified opportunities and always tried to upsell and cross sell other products• Lead the negotiations and implementations of programmatic deals (guaranteed and non-guaranteed)• Managed Open, Private & Preferred deals on Google Ad Manager (Formerly DoubleClick Ad Exchange)• Implemented campaigns on Google Ad Manager (formerly DFP) and supervised the operations team• Forecasted inventory to avoid under deliveries and monitored live campaigns to avoid performance failure• Prepared weekly, monthly and post campaign reports to analyze and measure performance• Generated competitive reports regularly using third party tools to identify opportunities and threats• Managed campaigns on DV360 (setting up campaigns, monitoring performance, optimizing to reach KPIs, generating reports to share with the client)• Used Google Campaign Manager (DFA) to create tags for campaign creatives• Implemented floodlight/pixels• Analyzed user behavior using Google Analytics • Generated monthly reports to monitor achieved sales revenue vs target• Generated weekly campaign reports with performance insights to budget increase or reallocation• Worked with the finance team to cross check invoices and to bill proof for Audit.• Worked with the publishing team to produce native content for clients• Worked with the creative team to create Instagram videos and stories for clients